This holiday season, Save the Children is set to roll out its very first game‑centric and live‑streaming fundraiser, an event dubbed "Save Point." The initiative, scheduled for December 5‑6, 2026, represents a strategic move by the organization to tap into the vibrant world of video games and online streaming as a means of raising both awareness and funds for children in need. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity's connection with the gaming community. "We wanted to create a platform where gamers, streamers, and their audiences could engage directly with our mission," Baxter explained.
"Traditional fundraising methods like marathons or walks are fantastic, but they aren’t accessible to everyone. A gaming‑focused event opens the door for a whole new segment of supporters who might not otherwise participate in physical challenges." By partnering with popular online content creator and streamer TheKapFantastic—who earlier in the year helped the charity raise more than £5,000—Save the Children hopes to leverage the influencer's reach and credibility within the gaming sphere. Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers and streamers beyond the two‑day event. "Our goal is to keep the conversation going after Save Point ends, to continuously inform this community about the impact of our work and why their involvement matters," she said.
The charity measures success not only in dollars raised but also in the growth of a dedicated supporter base. "If we walk away with a crew of gamers who are excited to partner with us again, that would be a massive win," Baxter noted. "We want them to feel that their experience was rewarding enough to inspire future collaborations, whether that means hosting another stream, organizing a charity tournament, or simply spreading the word to their followers." Given that this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. "The feedback we collect will be invaluable," Baxter said.
"It will help us refine the format, improve the technology we use, and ultimately scale up to larger, more ambitious gaming events in the years to come." Baxter also highlighted the crucial role that gamers and streamers play in modern philanthropy, calling them "the unsung heroes of fundraising." She observed that the gaming industry is increasingly setting a new, innovative standard for charitable support. "Gamers are storytellers at heart. We love immersive narratives, creative worlds, and the sense of escape that games provide. When we channel that passion into real‑world impact, we showcase just how powerful the gaming community can be when it rallies around a cause," she remarked.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public focus from material gifts to essential deliveries that children in crisis desperately need during the festive season—items such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter underscored the urgency of this message: "Anything you can order with a click can be delivered straight to a doorstep, but for millions of children this Christmas, the deliveries they await aren’t toys or sweets—they're the very supplies that can protect their lives and preserve their childhoods." The two‑day Save Point event will feature a mix of live gameplay sessions, interactive challenges, and donation drives.
Participants can sign up in advance through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging their audience, and resources to maximize their impact. The charity also plans to incorporate special milestones—such as unlocking in‑game rewards or achieving collective donation targets—to keep the community motivated and celebrate progress in real time.
Beyond the immediate fundraising goals, Save Point aims to foster a sense of solidarity between the gaming world and humanitarian work. By aligning the excitement of gaming with the compassion of charitable giving, Save the Children hopes to demonstrate that entertainment and empathy are not mutually exclusive.
The event serves as a proof of concept that digital platforms can be harnessed for social good, paving the way for future collaborations that blend technology, culture, and philanthropy. In summary, Save Point represents a bold experiment for Save the Children, one that could redefine how charities engage with younger, digitally‑savvy audiences. With the support of influential streamers like TheKapFantastic and the enthusiasm of gamers worldwide, the organization is poised to deliver vital aid to children who need it most, all while showcasing the transformative potential of the gaming community.
Interested participants are encouraged to register now, learn how to set up their livestreams, and join the movement to turn play into purposeful action.