This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising campaign, dubbed Save Point. The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers on a level that goes beyond traditional sponsorships,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive, allowing a wider range of people to get involved and see the impact they can have.” The event will be anchored by a partnership with popular online content creator and streamer TheKapFantastic, who has already demonstrated a knack for charitable fundraising by raising over £5,000 for Save the Children earlier in the year. Baxter emphasized that the charity hopes to nurture these relationships long after the two‑day event concludes.
“Our goal is to keep the conversation going with gamers and streamers, to keep them informed about the work we do and why it matters,” she said. “If we finish the event with a fresh cohort of supporters who are eager to game for us again, we’ll consider that a massive win.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. “We’ll be gathering a lot of feedback from participants, viewers, and partners,” Baxter noted.
“That insight will be priceless as we refine our approach and aim to host even larger, more ambitious gaming events in the years to come.” Baxter also highlighted the often‑overlooked role that gamers and streamers play in the fundraising ecosystem, calling them the "unsung heroes of fundraising." She pointed out that the gaming arena is "setting a new, innovative standard" for how charitable causes can be supported. “Gamers are storytellers at heart. We love immersive narratives, imaginative worlds, and the escape that play provides,” she said. “When we channel that passion into real‑world impact, we showcase just how powerful the gaming community can be in driving lasting change.” Save Point is a key component of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
The campaign shines a light on the stark reality that, for many children around the globe, the most vital gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, life‑saving medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "While anyone can order a package with a few clicks, for millions of children this season the deliveries they need are the ones that will preserve their health and protect their childhoods." The event is scheduled for December 5‑6, 2026.
Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and access promotional materials to help spread the word. By merging the excitement of gaming with the urgency of humanitarian aid, Save Point aims to create a compelling narrative that resonates with both seasoned donors and newcomers drawn in by the allure of gaming culture.
In addition to the live streams, the charity plans to incorporate interactive elements such as in‑game challenges, donation milestones that unlock special content, and real‑time leaderboards that showcase top fundraisers. These features are intended to keep audiences engaged and motivated throughout the two‑day period.
Moreover, the partnership with TheKapFantastic will include exclusive behind‑the‑scenes content, Q&A sessions, and collaborative gameplay that highlights the personal stories of children benefiting from the deliveries. Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture in the charity’s calendar. “If we can demonstrate the impact of this model, we’ll have a blueprint for future collaborations with the gaming sector,” she said.
“The ultimate measure of success isn’t just the amount we raise, but the community we build—gamers, streamers, and supporters who see their love of play translated into tangible, life‑changing outcomes for children in need.” To join the movement, interested individuals can register their interest through the Save Point sign‑up page, where they will receive detailed instructions on how to set up a fundraising livestream, tips for maximizing viewer engagement, and resources to share across social media platforms. By leveraging the power of play, Save the Children hopes to deliver hope, health, and safety to countless children during the holiday season and beyond.