This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. Baxter explains that Save Point is designed to open new pathways for engagement, both through brand partnerships and individual supporters.
"Not everyone has the stamina or time to run a marathon, so an event like this is far more accessible," she said. "It allows us to demonstrate the impact that a different kind of supporter can have when they channel their passion for games into charitable action." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, a creator who already has a track record of supporting the charity – earlier this year he helped raise more than £5,000 for Save the Children’s programmes.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and the wider digital audience. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she noted. "I’ll consider the event a massive success if we walk away with a fresh crew of supporters who want to game for us again because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning curve involved.
"There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said. Baxter praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support.
She described the gaming community as a group bound by a love of story, imagination, and the escape that interactive play provides. "By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be," she added. Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign shines a light on the stark reality that, for millions of children worldwide, the most vital gifts this Christmas will not be toys or sweets, but essential deliveries such as nutritious food, life‑saving medicine, warm clothing, and safe shelter.
Baxter underscored this point, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up through a dedicated registration page, where they will receive guidance on how to set up and run their own fundraising livestreams. The format encourages both seasoned streamers and newcomers to join, offering a flexible framework that can accommodate a range of streaming styles—from marathon gaming sessions to quick, high‑energy challenges. Beyond the immediate fundraising goal, Save Point aims to cultivate a lasting community of gaming‑focused philanthropists.
Baxter envisions a future where regular gaming events become a staple in the charity’s fundraising toolkit, each iteration learning from the last to deliver greater impact. "We hope to create a virtuous cycle," she said. "Gamers raise money, we deliver essential aid, children benefit, and the community sees the tangible results of their play, which in turn fuels more participation." The event also promises to showcase the potential of technology to bridge the gap between entertainment and humanitarian aid.
By leveraging live‑stream platforms, donation overlays, and interactive audience features, Save Point will illustrate how a simple click can translate into a life‑changing delivery for a child in need. This synergy of play and purpose is at the heart of the charity’s message. In addition to the main livestreams, Save Point will feature a series of side activities: developer interviews, behind‑the‑scenes looks at game design, and panels discussing the role of gaming in social good.
These supplementary components aim to educate viewers about the broader ecosystem of gaming and its capacity for positive impact. Overall, Save the Children’s inaugural gaming fundraiser represents a bold step into a new fundraising frontier. By tapping into the enthusiasm, creativity, and connectivity of the gaming world, the charity hopes to deliver vital resources to children who need them most, while simultaneously building a vibrant, engaged supporter base that will continue to champion the cause long after the livestreams end.
If you’re interested in taking part, you can register your interest via the provided link and receive detailed instructions on setting up your own fundraising stream. Whether you’re a seasoned streamer or a casual gamer looking to make a difference, Save Point offers a unique opportunity to turn your love of games into tangible help for children across the globe.