This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. "Save Point was born out of a wider desire to engage more with the gaming community," Baxter explained. "It gives us a platform to interact with gamers and streamers not only through formal partnerships but also via individual supporters who might not be able to take part in traditional charity challenges like marathons.
This format is far more accessible and showcases the diverse ways people can contribute to our cause." The event is being powered in collaboration with popular online creator and streamer TheKapFantastic, a figure who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter emphasized that the charity hopes to nurture and expand these relationships long after the two‑day fundraiser concludes. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I’ll consider the event a huge success if we walk away with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑focused fundraiser, the team is treating the venture as a learning laboratory.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support.
She highlighted the shared values that unite gamers: a love of narrative, imagination, and the escape that interactive play provides. "By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift public attention from the usual festive gifts to the essential supplies that many children will be waiting for this Christmas—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast by saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event itself is scheduled for December 5‑6, 2026.
During those 48 hours, participating streamers will broadcast live gameplay, challenges, and interactive donation drives, encouraging viewers to contribute directly to Save the Children’s emergency relief efforts. Viewers will be able to donate through integrated platforms, with real‑time donation meters displayed on streams to highlight progress toward fundraising targets. To join the initiative, individuals can register their interest via a dedicated link provided by the charity.
Once signed up, participants receive a toolkit that includes instructions on setting up a fundraising livestream, tips for engaging audiences, and branding assets to ensure a cohesive visual identity across all streams. The toolkit also offers guidance on how to weave storytelling about the children’s needs into gameplay commentary, thereby creating an emotional connection that can motivate higher donations. Beyond the immediate financial goals, Save Point aims to cultivate a lasting community of gamers who see charitable giving as an integral part of their online identity.
Baxter envisions future events that could expand beyond livestreams to include in‑game charity skins, virtual concerts, and collaborative tournaments featuring multiple creators. "We’re just scratching the surface of what’s possible when the gaming ecosystem rallies around a humanitarian cause," she said. Industry observers have noted that the intersection of gaming and philanthropy is gaining momentum, with several high‑profile charities experimenting with similar models. Save the Children hopes to position itself at the forefront of this movement, leveraging the sector’s rapid growth and its audience’s willingness to support causes they care about.
In summary, Save Point represents a strategic pivot for Save the Children, marrying the immersive world of video games with the urgent need to deliver essential supplies to children in crisis. By inviting gamers, streamers, and their audiences to participate, the charity not only raises crucial funds but also spreads awareness about the stark realities many children face during the holiday season. The organization looks forward to the insights gained from this inaugural event and anticipates building an annual tradition that blends entertainment with empathy, ultimately delivering hope to those who need it most.
For anyone interested in taking part, the registration portal remains open, and further details about the schedule, participating creators, and donation mechanisms will be shared as the event approaches.