During the first six months of 2026, CD Projekt Red posted revenues of roughly $116.5 million (about 435 million złoty), representing a 23 percent increase compared with the same period a year earlier. The company’s bottom line improved even more dramatically, with net profit climbing 37 percent to $66.7 million (approximately 249 million złoty). This strong performance translated into a net profit margin of 57.2 percent, underscoring the firm’s efficient cost management and the enduring popularity of its flagship titles.

A central component of CD Projekt Red’s growth strategy is the continued exploitation of its two marquee IPs: The Witcher series and Cyberpunk 2077. The studio unveiled an ambitious three‑year roadmap for The Witcher franchise, beginning with the launch of The Witcher 3: Wild Hunt – Remastered on 29 September.

The updated edition will be available on PC, PlayStation 5, Xbox Series X|S, and, for the first time, will run natively on the upcoming Nintendo Switch 2 hardware. Existing owners of the original game will receive the remaster at no extra cost, and the package will bundle both of the original expansions, offering a comprehensive experience for newcomers and veterans alike. In addition to the console and PC releases, CD Projekt Red announced a strategic partnership with Blizzard Entertainment. Through this alliance, the remastered Witcher 3 and the forthcoming expansion titled Songs of the Past will be distributed via Blizzard’s Battle.net platform, extending the game’s reach to a broader online community and providing additional cross‑promotion opportunities.

Sales figures for The Witcher series continue to climb. To date, The Witcher 3: Wild Hunt has moved more than 65 million copies worldwide.

When the entire franchise—including the original games, spin‑offs, and recent remasters—is taken into account, total sales now exceed 90 million units, cementing the series as one of the most successful RPG franchises in modern gaming history. The Cyberpunk franchise is also delivering robust numbers. Cyberpunk 2077 has now sold over 40 million copies globally, a milestone that reflects both the game’s enduring appeal and the effectiveness of post‑launch support, including patches, free updates, and paid DLC.

The game’s major expansion, Phantom Liberty, has sold 15 million copies in less than three years, contributing significantly to the company’s recurring revenue stream. Beyond traditional game sales, the Cyberpunk brand has expanded into other media and platforms.

This year, elements of Night City appeared as cross‑overs in the popular titles Wuthering Waves and Apex Legends, exposing the IP to new audiences. Moreover, a Cyberpunk‑themed trading card game launched on Kickstarter and quickly became the platform’s most‑funded project ever, demonstrating the franchise’s strong community support and its potential for diversification beyond video games. On the television front, the animated series Cyberpunk: Edgerunners returned for a second season, co‑produced with Studio Trigger and slated to debut on Netflix on 20 October. The series has been credited with boosting game sales and brand awareness, and its continued success illustrates CD Projekt Red’s commitment to a multi‑platform storytelling approach.

Financial officers at CD Projekt Red, including CFO Piotr Nielubowicz, have highlighted licensing as an increasingly vital component of the company’s revenue mix. The growing number of partnerships—ranging from streaming services and tabletop games to collaborations with other developers—helps to diversify income streams and reduce reliance on a single product launch cycle. Earlier in the year, CD Projekt Red announced the third expansion for The Witcher 3, originally released in 2015.

The announcement coincided with a modest 6 percent rise in overall quarterly revenue, which reached $52.5 million (191 million złoty) in the first quarter. This incremental growth signaled steady consumer interest in the franchise’s ongoing content updates. In June, the parent company CD Projekt officially rebranded its publishing arm to CD Projekt Red, aligning the corporate identity more closely with its flagship development studio and reinforcing the brand’s association with high‑quality, narrative‑driven games. Looking ahead, CD Projekt Red’s roadmap suggests a balanced focus on both expanding existing universes and exploring new opportunities.

The upcoming Witcher 3: Remastered launch, combined with the Battle.net partnership, is expected to drive a fresh wave of sales and re‑engage longtime fans. Simultaneously, the Cyberpunk franchise’s expansion into television, tabletop gaming, and cross‑title collaborations positions the brand for sustained relevance across multiple entertainment sectors. Overall, the first half of 2026 has been a period of strong financial performance and strategic growth for CD Projekt Red.

By leveraging successful IPs, deepening licensing relationships, and delivering high‑quality updates and remasters, the company has not only increased its profit margins but also fortified its reputation as a leading creator of immersive, story‑rich gaming experiences. The outlook remains positive as the firm prepares to roll out new content, expand its media presence, and continue capitalizing on the enduring popularity of its flagship titles.