This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising initiative, aptly named Save Point. The new event is designed to tap into the enthusiasm of gamers and online audiences, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not just as occasional donors, but as partners and active participants,” Baxter explained. “Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible, allowing a different type of supporter to make a real impact.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This collaboration underscores the organization’s strategy of leveraging established personalities within the gaming world to amplify its reach. Looking beyond the two‑day event, Baxter emphasized that Save the Children is eager to nurture ongoing relationships with gamers, streamers, and their audiences.
“If we can introduce more people in this space to the work we do and why it matters, we’ll have taken a big step forward,” she said. “A true measure of success would be walking away with a new cohort of supporters who are excited to game for us again because of the experience they’ve had.” Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning potential inherent in the project. “The feedback we gather will be priceless,” she noted. “It will help us refine and scale up future gaming events, making them bigger and more effective year after year.” Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural link between gaming and storytelling, saying, "Gamers are a community that cherishes narrative, imagination, and the chance to escape into new worlds through play. When we channel that passion toward real‑world change, we showcase just how powerful the gaming community can be in driving lasting impact." Save Point is a key component of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in need. Baxter explained, "Millions of children will be counting on vital deliveries this Christmas—food, medicine, warm clothing, and a safe place to sleep—rather than toys or sweets.
Our message is that a simple click on a screen can deliver life‑saving aid right to a child's doorstep." The event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream.
By combining the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a memorable and effective fundraising experience that resonates with a new generation of donors. The initiative reflects a growing trend where charitable organizations are exploring digital and interactive mediums to engage supporters.
As more people spend time online and in virtual spaces, events like Save Point illustrate how charities can meet audiences where they are, turning leisure activities into powerful tools for social good. By inviting gamers to stream their play, share personal stories, and rally their followers around a common cause, Save the Children not only raises funds but also raises awareness about the critical needs of children worldwide during the festive season. In summary, Save Point represents an innovative blend of entertainment and philanthropy.
It offers an accessible entry point for individuals who might not be able to participate in traditional fundraising activities, while also providing a platform for influential creators to amplify the charity’s message. As the event unfolds, the organization will closely monitor engagement metrics, donation totals, and participant feedback to inform future iterations.
The ultimate goal is to establish a sustainable model where gaming events become a regular, impactful part of Save the Children’s fundraising portfolio, ensuring that more children receive the essential deliveries that can safeguard their health, education, and future.