This holiday season, Save the Children is set to roll out its very first game‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, which will run over a two‑day period from December 5 to December 6, 2026, is designed to tap into the enthusiasm and reach of the global gaming community while raising vital resources for children in need.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. In other words, the charity wanted a fundraising format that would be inclusive, low‑barrier, and capable of mobilising a demographic that may not traditionally participate in physical challenges.
To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and livestream personality TheKapFantastic. The streamer previously helped the charity raise over £5,000 earlier in the year, demonstrating the potential impact of influencer‑led charity drives.
Baxter emphasized that this partnership is only the beginning of a longer‑term strategy: "It would be incredible to reach more people in this community with information about the work we do and why it's important. I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a brand‑new format for the organisation, Baxter highlighted the learning curve involved. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said.
The charity plans to analyse viewer numbers, donation spikes, chat engagement, and post‑event surveys to refine future campaigns, aiming to create a sustainable pipeline of gaming‑centric philanthropy. Baxter also praised gamers and streamers as "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural affinity that gamers have for storytelling, imagination, and escapism: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift public attention away from the traditional notion of Christmas presents toward the essential supplies that many children desperately need during the winter months. Baxter illustrated the contrast vividly: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The campaign underscores that, for countless families, the most critical gifts are not consumer goods but life‑saving provisions such as nutritious food, essential medicines, warm clothing, and safe shelter.
By framing these necessities as "deliveries" that can be triggered by a simple click, Save the Children hopes to make the act of giving feel as immediate and tangible as ordering a product online. Participants in Save Point can register their interest through a dedicated sign‑up page. Once registered, they will receive guidance on how to set up a fundraising livestream, including technical tips, suggested donation tiers, and storytelling cues to keep audiences engaged.
The charity will also provide promotional assets, such as overlays, alerts, and branded graphics, to help streamers maintain a cohesive visual identity throughout the event. During the two‑day window, streamers are encouraged to incorporate a variety of gaming formats—speedruns, charity marathons, multiplayer battles, and creative showcases—to appeal to diverse viewer tastes.
Viewers, in turn, can contribute directly through integrated donation links, purchase in‑game items whose proceeds go to the cause, or simply spread the word on social media using the hashtag #SavePoint. Beyond the immediate fundraising goal, Save the Children aims to cultivate a lasting community of gamer‑advocates who will champion the charity’s mission long after the livestreams end. By offering a platform where entertainment meets empathy, the organisation hopes to nurture ambassadors who will continue to amplify its message, whether through future gaming events, collaborative content, or grassroots advocacy within gaming forums. In summary, Save Point represents a strategic pivot for Save the Children, leveraging the interactive, community‑driven nature of modern gaming to generate both financial support and heightened awareness for children facing hardship during the festive season.
The event promises to be an innovative blend of play and purpose, inviting anyone with a love of games to become part of a global effort to deliver the most vital gifts of all—health, safety, and hope—to children worldwide.