This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising initiative, branded Save Point. The new venture aims to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not only through formal partnerships but also via individual supporters who might not be able to take part in traditional fundraising activities,” she explained. “Not everyone can run a marathon or climb a mountain, so an event like this is far more inclusive and showcases the diverse ways people can help.” The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously generated more than £5,000 for Save the Children earlier in the year.
Baxter emphasized that the charity hopes to nurture ongoing relationships with gamers and streamers beyond the immediate campaign. “If we can reach a larger audience within this community and share the story of what we do and why it matters, that would be a massive win,” she said. “I’ll consider the event a huge success if we walk away with a fresh cohort of supporters who want to keep gaming for our cause after their first experience.” Because this is Save the Children’s inaugural foray into gaming‑centric fundraising, the organization anticipates a steep learning curve. “There are countless learning opportunities embedded in this event,” Baxter noted.
“The feedback we collect will be priceless and will help us design even bigger and better gaming‑related fundraisers in the years to come.” Baxter described gamers and streamers as the “unsung heroes of fundraising,” highlighting how the gaming world is setting a new, innovative standard for charitable support. She pointed out that many gamers share a love of narrative, imagination, and the escapism that interactive media provides. “When we channel that passion into a force for tangible, lasting change, we illustrate just how powerful and impactful the gaming community can be,” she said. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, slated to launch in November 2026.
The campaign seeks to draw attention to the fact that for millions of children around the globe, the most vital gifts this Christmas will not be toys or sweets, but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, noting, “Anything you can imagine being delivered to your doorstep with a tap on a screen is possible. Yet for countless children this holiday, it isn’t playthings they await—it’s the life‑saving deliveries that will protect their childhoods.” Save Point is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up by expressing interest through the provided link, after which they will receive guidance on setting up a fundraising livestream.
The charity encourages anyone with a passion for gaming—whether a seasoned streamer, a casual player, or a viewer eager to donate—to join the effort. Beyond the immediate fundraising goal, the event serves as a testbed for future collaborations between the nonprofit sector and the digital entertainment industry. By integrating charitable messaging into the interactive experiences that gamers cherish, Save the Children hopes to foster a culture where philanthropy becomes a natural extension of play.
Baxter believes that this model could inspire other organizations to explore similar partnerships, thereby expanding the overall impact of charitable giving across new audiences. In addition to monetary contributions, Save Point will feature educational segments where streamers discuss the real‑world issues facing children in crisis zones, providing context for the donations. Viewers will have the chance to ask questions in real time, creating a dialogue that bridges the gap between virtual entertainment and tangible humanitarian outcomes. The charity also plans to showcase success stories from previous campaigns, illustrating how past donations have translated into concrete improvements in children’s lives.
By weaving these narratives into the livestream, the organization aims to reinforce the direct link between a viewer’s support and measurable change on the ground. Overall, Save Point represents a bold experiment in merging the worlds of gaming and philanthropy.
If successful, it could pave the way for a series of recurring events that harness the power of play to drive social good, establishing a sustainable pipeline of support for children in need during the holiday season and beyond.