Whynow Media Expands Portfolio with Acquisition of Wireframe Magazine and Launch of Dedicated Gaming Platform

Following the acquisition of Wireframe Magazine, Whynow Media has unveiled a new gaming website, marking a significant expansion of its online presence. The magazine, previously owned by Raspberry Pi, ceased print publication in January but maintained its online presence. With the acquisition, Whynow Media has brought on board Ryan Lambie, the former editor of Wireframe, to helm the new gaming editorial team. The newly launched Whynow Gaming platform promises to deliver comprehensive coverage of the gaming world, including news, reviews, and in-depth features, while also incorporating content from Wireframe Magazine. Lambie expressed his enthusiasm for the launch, stating, 'After weeks of intense preparation, it's exciting to introduce Whynow Gaming to the public.' He emphasized that the platform's mission aligns with the broader ethos of whynow.co.uk, focusing on promoting the arts and highlighting positive stories within the entertainment sector. Whynow Gaming aims to not only review games but also delve into the stories behind their creation and support the gaming industry. Wireframe Magazine was distinctive for its dual focus on gamers and aspiring game developers, providing insights into the game development process. Earlier this year, Lambie shared the magazine's history, goals, and the path to its closure with GamesIndustry.biz.