This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative, which blends video‑game play with live‑streamed charity drives, aims to tap into the enthusiasm of the gaming community while raising vital resources for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted an event that would resonate with both partners and individual supporters, offering a format that feels natural to them. Not everyone can sign up for a marathon or a long‑distance bike ride, so a gaming marathon is a far more accessible way for people to get involved and demonstrate what a different kind of supporter can achieve." To give the event a strong digital presence, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming platforms after the inaugural event concludes. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider the event a huge success if we walk away with a fresh crew of supporters who want to game for us again because of the experience they’ve had." Because Save Point is a brand‑new format for the organization, Baxter highlighted the learning potential embedded in the venture. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. In her view, gamers and streamers are the "unsung heroes of fundraising," and the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on why the gaming audience is uniquely positioned to make a difference: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign is designed to shift the focus of the holiday season from material gifts to essential deliveries that can save lives.
Baxter explained that for millions of children this Christmas, the most urgent needs are not toys or sweets, but basic necessities such as food, medicine, warm clothing, and safe shelter. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she said. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
During those two days, participating gamers will stream their gameplay live, encouraging viewers to donate directly to Save the Children’s relief programmes. The charity plans to provide participants with a toolkit that includes donation links, graphics, and talking points to help them communicate the mission effectively. Viewers will be able to track fundraising milestones in real time, creating a sense of shared achievement and community. To join the event, interested individuals can sign up via a dedicated registration page.
Once registered, they will receive detailed instructions on how to set up a fundraising livestream, including tips on choosing the right platform, engaging the audience, and promoting the cause across social media channels. The charity also intends to feature a leaderboard showcasing top‑earning streamers, fostering friendly competition and motivating participants to push their fundraising goals. Beyond the immediate financial impact, Save Point aims to raise awareness about the broader challenges children face during the holiday season, especially in regions where conflict, poverty, or natural disasters have disrupted supply chains.
By linking the excitement of gaming with the urgency of humanitarian aid, the charity hopes to inspire a new generation of supporters who view charitable giving as an integral part of their online activities. Baxter concluded by expressing optimism about the future of gaming‑centric philanthropy.
"We see a tremendous opportunity to build lasting relationships with the gaming community," she said. "If we can demonstrate that a few hours of play can translate into life‑saving resources for children, we believe that many more gamers will want to get involved in future campaigns.
This is just the beginning, and we’re excited to see where this new path leads for both the charity and the supporters who make it possible."