This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, aptly titled Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to reach people who might not be able to take part in traditional fundraisers like marathons or galas," she explained.
"Gaming offers a more inclusive platform where anyone with a console or a PC can join in, whether they’re a casual player or a professional streamer." According to Baxter, the event serves a dual purpose: it not only broadens the charity’s partnership network but also invites individual supporters to get involved in a format that feels natural to them. "Not everyone can run a marathon, but almost anyone can sit down in front of a screen and play a game," she said. "Save Point lets us showcase the impact that a different kind of supporter can have, turning hours of gameplay into tangible donations for children in need." To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and livestream personality TheKapFantastic. The streamer previously raised more than £5,000 for the charity earlier in the year, demonstrating the fundraising potential of gaming audiences.
Baxter emphasized that this partnership is just the beginning. "We’re eager to keep nurturing relationships with gamers and streamers long after the event ends. The goal is to build a lasting community of digital champions who understand and champion our work," she noted.
Baxter outlined her vision of success for Save Point: "If we walk away with a new crew of supporters who want to game for us again, that would be a huge win. The feedback we gather will be invaluable as we refine and expand our gaming‑focused events in the years to come." She added that this inaugural effort is a learning experience, and the insights gained will help shape larger, more ambitious gaming fundraisers in the future. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter highlighted how the gaming sector is setting a "new, innovative standard" for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, and that this passion can be redirected toward real‑world impact. "By turning our love of gaming into a force for lasting change, we’re demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is a cornerstone of Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026.
The campaign aims to draw attention to the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Anything you could think of can be delivered right to your door with a tap of a screen, but for many children this season, it’s not toys they’re waiting for—it’s life‑saving deliveries." The event is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up to take part in the livestream fundraiser, receive guidance on setting up their own fundraising streams, and connect with a network of fellow gamers committed to making a difference.
By registering, supporters will gain access to resources that help them maximize donations, engage their audiences, and share the story of why their gaming sessions matter. In addition to the live events, Save the Children plans to produce a series of highlight reels, behind‑the‑scenes interviews, and progress updates to keep the momentum going throughout the holiday season. These materials will be shared across social media platforms, encouraging viewers who may not be able to stream themselves to still contribute by donating or spreading the word.
Baxter concluded with an optimistic outlook: "The gaming community has shown time and again that it can rally around a cause with incredible speed and generosity. With Save Point, we’re harnessing that energy to deliver critical aid to children who need it most.
We hope this is just the first of many successful collaborations between the charity sector and the world of interactive entertainment."