This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day livestream extravaganza titled Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of online community fundraising, aiming to channel the energy of gamers toward vital humanitarian aid. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” Baxter explained.
“Many people can’t commit to running a marathon or climbing a mountain, but a gaming marathon is far more inclusive, allowing a different kind of supporter to make a tangible impact.” To bring the concept to life, Save the Children has teamed up with popular content creator and Twitch streamer TheKapFantastic, who earlier in the year helped raise over £5,000 for the charity through his own channel. The partnership showcases how individual influencers can mobilise their audiences for a common cause, turning entertainment into a vehicle for change. Baxter emphasized that the charity hopes the event will be the first of many ongoing collaborations with the gaming community.
“If we can walk away with a fresh crew of gamers who are eager to support us again, that would be a massive win,” she said. “Our goal is to spread awareness about the work we do and why it matters, reaching corners of the gaming world that might not have encountered Save the Children before.” Because this is a pilot venture, the team is also treating Save Point as a learning laboratory.
“We’ll be collecting feedback from participants, donors, and partners to refine our approach,” Baxter noted. “The insights we gather will help us design even larger, more sophisticated gaming‑based fundraisers in the years to come.” In her remarks, Baxter described gamers and streamers as “the unsung heroes of fundraising,” highlighting how the gaming sector is carving out a novel, innovative standard for charitable support. She pointed out that gamers share a love for narrative, imagination, and immersive experiences—qualities that can be harnessed to drive real‑world impact. “When we translate that passion for play into a force for lasting change, we demonstrate just how powerful the gaming community can be,” she said.
Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to shift public focus from traditional holiday gifts to essential deliveries that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. Baxter underscored the contrast: “Anyone can order a toy or a treat with a click, but for millions of children this Christmas, the most critical deliveries are those that safeguard life and preserve childhood.” The event’s format will blend competitive gaming, charitable challenges, and live donation drives. Participants can sign up to host their own fundraising streams, set personal donation targets, and engage viewers with interactive elements such as in‑game milestones that trigger additional contributions from sponsors.
Throughout the two‑day window, a schedule of marquee matches, speed‑run marathons, and collaborative play sessions will keep audiences entertained while continuously highlighting the urgency of the children’s needs. To join Save Point, interested gamers can register through the official Save the Children portal, where they will receive guidance on setting up a livestream, integrating donation widgets, and promoting their stream to maximize reach.
The charity will also provide promotional assets, such as banners and pre‑recorded messages, to help participants convey the mission effectively. Beyond the immediate fundraising goal, Save Point aims to forge lasting relationships between the nonprofit and the gaming ecosystem.
By demonstrating that charitable giving can be seamlessly integrated into the digital leisure space, the organization hopes to inspire other NGOs to explore similar models. “We’re witnessing a cultural shift where play and purpose intersect,” Baxter observed. “If we can prove that a gaming marathon can deliver life‑saving supplies to children in need, we’ll have set a precedent for countless future collaborations.” In summary, Save the Children’s Save Point represents a pioneering step toward modernising philanthropy through interactive media.
By leveraging the enthusiasm of gamers, the reach of streamers, and the immediacy of online donations, the charity is positioning itself at the forefront of a new fundraising frontier—one where every click, every high score, and every shared moment can translate into real‑world relief for vulnerable children worldwide.