This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept, which merges the excitement of video games with the spirit of charitable giving, is being championed by Fiona Baxter, the organization’s senior fundraising manager, in an interview with GamesIndustry.biz. Baxter explains that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create a platform where gamers, whether they are part of large partnerships or individual enthusiasts, could contribute in a way that feels natural to them," she says. "Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more accessible and showcases the unique impact that a different type of supporter can have." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a figure who already has a track record of supporting the charity, having raised more than £5,000 earlier in the year.
This partnership signals the organization’s intent to build lasting relationships with influential voices in the gaming world, extending beyond a single weekend of activity. "Our goal is to keep the conversation going after Save Point ends," Baxter notes.
"If we can introduce more people in the gaming sphere to the work we do and why it matters, we’ll have taken a major step forward. Success for us isn’t just the amount of money raised; it’s also about walking away with a new cohort of gamers who feel inspired to support us again, perhaps by hosting their own streams or organizing future events." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "We’ll be gathering feedback from participants, viewers, and partners, which will be priceless as we refine our approach for larger, more ambitious gaming events in the years to come," she adds. Baxder also highlights the often‑overlooked role that gamers and streamers play in the charitable ecosystem, describing them as "the unsung heroes of fundraising." She points out that the gaming industry is beginning to set a "new, innovative standard" for how charitable causes can be supported, leveraging the community’s love of narrative, imagination, and immersive experiences.
"Gamers are storytellers at heart," Baxter says. "We all cherish the ability to escape into new worlds and explore creative possibilities. When we channel that passion toward real‑world impact, we demonstrate just how powerful and transformative the gaming community can be." Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift public attention toward the essential items that many children will be hoping to receive this Christmas—basic necessities such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional gifts. "Anything you can order online can be delivered with a few clicks," Baxter observes. "For millions of children this season, however, the deliveries they need aren’t toys or sweets; they’re life‑saving supplies that protect their health and preserve their childhoods." The Save Point event is scheduled for the weekend of December 5‑6, 2026.
Participants will be able to register their interest via a dedicated link, which will also provide guidance on setting up a fundraising livestream, selecting donation platforms, and promoting the cause to their audiences. By intertwining the excitement of competitive play with the urgency of humanitarian aid, Save the Children hopes to forge a new pathway for philanthropy—one where digital entertainment and social responsibility walk hand in hand. The organization envisions a future where gaming events become a regular, powerful vehicle for raising awareness and funds, ultimately delivering tangible relief to children in need across the globe. In the months leading up to the event, Save the Children plans to roll out a series of promotional activities, including teaser videos, collaborative streams with other creators, and interactive challenges that encourage viewers to donate in real time.
The charity also intends to highlight stories from the field, showing donors exactly how their contributions translate into food parcels, medical kits, winter clothing, and safe sleeping arrangements for vulnerable children. Through this innovative approach, Save the Children aims not only to meet its immediate fundraising targets but also to cultivate a sustainable community of gaming supporters who will continue to champion the organization’s mission long after the livestream ends.
By turning a shared love of play into a catalyst for change, Save Point aspires to set a benchmark for how entertainment and empathy can intersect to create lasting, positive impact.