Gamescom Asia x Thailand Game Show has revealed the full roster of exhibitors slated to appear at the 2026 edition of the event, confirming the participation of heavyweight developers and publishers such as Capcom, Bandai Namco, and The Pokémon Company, alongside Nintendo and PlayStation, which will be represented through their local partners. While Sony’s own brand did not occupy a dedicated stand at last month’s Gamescom in Cologne, its absence was noted in contrast to the visible presence of Nintendo and Xbox, underscoring the shifting dynamics of hardware representation in the region. In addition to the marquee names, a diverse array of smaller studios and technology firms will be on display.
Among them are 4Divinity, Elementa, Gryphline, and Kuro Games, each bringing indie‑focused titles and innovative gameplay concepts to the exhibition floor. Hardware and peripheral manufacturers such as Razer, AMD, and Lenovo will also be present, offering hands‑on demos of the latest gaming laptops, graphics solutions, and gaming accessories. This mix of content creators and technology partners aims to provide attendees with a comprehensive view of the current state of the gaming ecosystem.
The business area of the show is set to expand its international footprint dramatically, featuring pavilions from twenty‑five different countries and regions. Notable national showcases will include Austria, Germany, the Philippines, South Korea, Spain, and the host nation Thailand.
These country pavilions will act as cultural and commercial hubs, allowing local developers to pitch their projects to a global audience while giving foreign investors a curated look at regional talent pools. The inclusion of a Thailand Pavilion, supported by the Digital Economy Promotion Agency (depa) and the Thai Game Software Industry Association (TGA), highlights the country’s growing ambition to become a production hub rather than merely a consumer market.
Beyond the exhibition halls, the event will host a series of pitch and reverse‑pitch competitions designed to foster collaboration between developers, publishers, and investors. Xsolla has stepped in as the sponsor of the “Invest Circle and VIP XPerience,” a dedicated networking track that promises face‑to‑face meetings, mentorship sessions, and potential funding opportunities for emerging studios. This initiative reflects a broader industry trend toward more direct, relationship‑focused investment models, especially in fast‑growing Asian markets.
The conference program will feature over 70 speakers representing more than 20 countries, spread across four main stages. Veteran game designer John Romero, co‑founder of Id Software, will deliver a keynote titled “Why We Still Make Games,” during which he will also receive the event’s lifetime achievement award. Romero’s talk is expected to delve into the creative motivations that have driven his career for three decades, offering insights into both the artistic and business aspects of game development.
Other confirmed speakers bring a wide range of expertise to the lineup. Nick Herman and Dennis Lenart from AdHoc Studio will discuss the challenges of indie publishing in a crowded market. Zhen Fang, Vice President of Roblox and head of its international division, will share strategies for scaling user‑generated content platforms globally. Jane Lau, head of production at Tencent, will provide a perspective on how Chinese megacorporations are shaping the future of interactive entertainment.
Emilio Coppola, executive director of the Godot Engine, will talk about open‑source development tools and community‑driven innovation. Finally, Yoan Fanise, creative director and founder of DigixArt, will explore narrative design and the art of crafting emotionally resonant experiences.
The show is jointly organized by Koelnmesse, Show No‑Limit, and Online Station, a partnership that combines European exhibition expertise with deep local knowledge of Southeast Asian markets. Prakash Ramajillu, General Manager of Asia‑Pacific for Koelnmesse, emphasized the event’s heightened focus on international collaboration: “This year we are placing an even stronger emphasis on internationality.
We are bringing leading global gaming brands to the entertainment area while expanding the business zone with more country pavilions, networking opportunities, and greater support for independent developers through the indie area and the Thailand Pavilion.” Pongsuk Hiranprueck, CEO of Show No‑Limit, added a note of pride regarding the event’s growth: “Last year’s success, with over 200,000 attendees, is clear proof that Thailand is not merely a consumer market, but a key driving force of culture and the creative economy at the Asian level.” The 2026 edition will take place at the Queen Sirikit National Convention Center in Bangkok from October 29 to November 1. The business area will be open exclusively to industry professionals and media representatives on October 29 and 30, providing a focused environment for B2B meetings, press briefings, and partnership negotiations. The public exhibition will follow, allowing gamers from across the region to experience the latest titles and hardware firsthand. For context, the inaugural Gamescom x Thailand Game Show, held the previous year, attracted 206,159 visitors from 95 countries, and its business zone hosted 5,590 professionals from 81 nations over four days.
Those figures underscore the rapid expansion of the event and its importance as a bridge between Western and Asian gaming ecosystems. With an expanded exhibitor list, a richer speaker roster, and increased emphasis on cross‑border investment, the 2026 Gamescom Asia x Thailand Game Show is poised to become a pivotal moment for developers, publishers, and investors seeking to tap into the dynamic Southeast Asian market.