This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and the broader online community, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming world.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective," she explained. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do." In practical terms, the event will see the charity collaborate with prominent online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership is intended to serve as a catalyst for further collaborations, as Baxter emphasized the charity’s desire to nurture ongoing relationships with gamers and streamers beyond the immediate timeframe of Save Point. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The inaugural nature of the fundraiser also presents a valuable learning curve. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered will inform future initiatives, potentially expanding the scale and scope of charitable gaming events.
Baxter went on to describe gamers and streamers as "unsung heroes of fundraising," highlighting how the gaming sector is "setting a new, innovative standard" for charitable support. She pointed out that the community shares a common love for storytelling, imagination, and immersive experiences, which can be harnessed for tangible, real‑world impact. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point is integrated into Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. This campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis.
The messaging underscores that millions of children will be awaiting life‑saving deliveries—such as food, medicine, warm clothing, and safe shelter—rather than traditional presents. Baxter emphasized the stark contrast between typical holiday shopping and the urgent needs of vulnerable children. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observed.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams. By leveraging platforms such as Twitch, YouTube Gaming, and Facebook Gaming, individuals can broadcast their gameplay while encouraging viewers to donate directly to Save the Children. To maximize reach, the charity plans to provide a suite of resources for participants, including customizable overlay graphics, donation trackers, and suggested talking points about the organization’s work.
Streamers will also have access to a support team that can assist with technical issues, promote the event across social channels, and help coordinate collaborative streams where multiple creators join forces for larger fundraising pushes. Beyond the immediate financial goal, Save Point aims to cultivate a lasting community of gaming‑focused philanthropists.
By offering a low‑barrier entry point—anyone with a gaming setup and an internet connection can take part—the charity hopes to diversify its donor base and inspire ongoing advocacy. The event also serves as a showcase for how digital entertainment can intersect with humanitarian efforts, setting a precedent for other NGOs to explore similar models.
In the weeks leading up to the event, Save the Children will roll out a series of promotional videos, behind‑the‑scenes interviews with participating streamers, and educational content that explains how donations will be allocated. This transparency is intended to build trust and demonstrate the direct impact of each contribution, whether it funds emergency nutrition packs, winter coats, or medical supplies for children in conflict zones. Overall, Save Point represents a strategic pivot for the charity, embracing contemporary digital culture to amplify its message and raise vital funds. As the gaming community continues to grow and diversify, initiatives like this could become a cornerstone of modern fundraising, marrying the excitement of interactive entertainment with the urgency of humanitarian aid.
The success of Save Point could well pave the way for a new era of charitable engagement, where play and purpose go hand in hand. If you’re interested in joining the cause, you can register your interest through the official Save Point sign‑up page.
Once registered, you’ll receive detailed instructions on how to set up your livestream, tips for engaging your audience, and information on how to track and report your fundraising progress. Together, gamers, streamers, and supporters can turn a festive season of play into a powerful catalyst for change, delivering hope and essential supplies to children who need them most.