Ukrainian Game Changer: Tetiana Loktionova's Efforts to Support War-Torn Nation

The GamesIndustry.biz Game Changers series highlights individuals making a positive impact in the games industry. Tetiana Loktionova, founder of the games-centric recruitment agency Values Value, has been instrumental in supporting Ukrainians affected by the Russian invasion. With over a decade of experience in the industry, Loktionova has helped relocate and employ numerous games professionals. In 2014, she assisted 80 employees and their families in relocating from the war zone. When the 2022 invasion began, Loktionova sprang into action, gathering a team of volunteers to provide vital information and support to those in need. Through her efforts, hundreds of people were able to find employment and safety. Loktionova also launched the #StandUpForUkraine initiative and organized a charity fundraiser, Make Games Not War, which raised over $15,000. She emphasizes the importance of supporting Ukrainian games businesses and investing in their services, rather than just donating to humanitarian efforts. Loktionova believes that the best way to aid the Ukrainian games industry is to employ their services and invest in their businesses, allowing them to continue working and rebuilding their industry. Despite the challenges and disappointments, Loktionova remains proud of the games industry's response to the war in Ukraine and is committed to further increasing awareness about the Ukrainian games industry.