This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑stream fundraising event, branded as Save Point. The initiative marks a significant step for the organization as it seeks to tap into the vibrant world of video games and online content creation to raise both awareness and funds for children in need.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create an event that resonated with gamers and streamers, offering a platform where they could contribute in a way that feels natural to them." Unlike traditional fundraising challenges such as marathons or charity runs, which can be physically demanding and limit participation, Save Point is designed to be highly accessible.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said. By leveraging live streaming technology, the event enables anyone with an internet connection and a passion for gaming to join the cause, whether they are seasoned streamers with large followings or casual players looking to make a difference.
The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s strategy of collaborating with influencers who have already demonstrated a commitment to charitable work. Baxter emphasized that the relationship with gamers and streamers is intended to be long‑term. "It would be incredible to reach more people in this community with information about the work we do and why it’s important," she noted.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a brand‑new format for the charity, there is a strong focus on learning and iteration. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter said. The insights gathered will inform future campaigns, potentially expanding the scope of gaming‑based philanthropy and refining the ways in which the charity engages with digital audiences. Baxter described gamers and streamers as "unsung heroes of fundraising" and highlighted how the gaming space is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers share a love of storytelling, imagination, and immersive experiences. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she remarked. Save Point forms part of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign aims to shift the focus of the holiday season from material gifts to essential supplies that children in crisis desperately need. Baxter explained, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event is scheduled for December 5‑6, 2026, and will feature a series of live streams, gaming marathons, and interactive challenges. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to help maximize donations.
By integrating gaming culture with charitable giving, Save Point aims to illustrate how digital entertainment can be harnessed for social good. The initiative not only provides a novel fundraising avenue but also seeks to educate the gaming audience about the real‑world impact of their contributions. Through this blend of play and purpose, Save the Children hopes to inspire a new generation of donors who see philanthropy as an extension of their favorite hobby. In summary, Save Point represents a pioneering effort by Save the Children to merge the excitement of gaming with the urgency of humanitarian aid.
By partnering with influential creators, emphasizing accessibility, and committing to ongoing learning, the charity is poised to set a benchmark for future digital‑first fundraising events. Interested individuals are encouraged to register their interest now and become part of a movement that turns virtual victories into tangible, life‑changing outcomes for children worldwide.