Apple Expected to Debut AR/VR Headset in 2023

As reported by Bloomberg, Apple is set to introduce its highly anticipated AR/VR headset as a flagship product in its 2023 lineup. The headset, which has been under development for seven years, is expected to be unveiled in the spring and hit the market in the fall. The device is likely to be branded as the Reality Pro and will operate on a bespoke xrOS operating system, rather than iOS or MacOS. Several third-party developers are already collaborating with Apple to create the initial suite of apps for the headset. Additionally, Apple is rumored to be planning an update to its Apple Store iPhone app, incorporating an in-store augmented reality experience that enables customers to access detailed product information by pointing their camera at an item.