This holiday season, Save the Children is set to debut its first ever game‑centric and live‑streaming fundraiser, an event christened Save Point. The initiative is designed to tap into the enthusiasm of gamers and streamers, offering a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point gives us a platform to interact with gamers not only through corporate partnerships but also by reaching individual fans who might not be able to take part in traditional challenges like marathon runs," Baxter explained. "For many people, a gaming marathon is far more accessible, and it showcases the unique impact that a different kind of supporter can have." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for Save the Children through his own channels.
This partnership underscores the growing synergy between nonprofit organisations and digital content creators, who can mobilise large, engaged audiences with a single broadcast. Looking beyond the immediate event, Baxter expressed a strong desire to continue nurturing relationships with gamers and streamers once Save Point concludes. "Our aim is to broaden awareness of the work we do and why it matters within the gaming sphere," she said. "If we walk away with a fresh cohort of supporters who are eager to game for us again because of their experience, I’ll consider the event a massive success." Because this is the charity’s first foray into a gaming‑focused fundraiser, Baxter highlighted the learning potential embedded in the experience.
"The feedback we gather will be priceless and will help us design even larger and more sophisticated gaming events in the years to come," she noted. "Each insight will shape how we can better serve both our beneficiaries and our new community of supporters." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable giving.
She elaborated on the cultural traits that make gamers ideal allies: "There’s a shared love of narrative, imagination, and the escape that comes from stepping into new virtual realms. When we channel that passion into tangible, real‑world change, we demonstrate just how powerful the gaming community can be." Save Point forms part of a larger campaign titled "The One Delivery That Matters," slated to launch in November 2026.
The campaign seeks to shift the focus of the festive season from material gifts to essential supplies for children in need. Baxter explained that millions of youngsters will be counting on critical deliveries—such as nutritious food, medicines, warm clothing, and safe shelter—rather than toys or sweets.
"In the digital age, we can have almost anything delivered to our doorstep with a few taps," Baxter remarked. "But for countless children this Christmas, the most vital deliveries are those that safeguard their health and preserve their childhoods." Save Point is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up to join the event by registering their interest through the provided link, which will also supply details on how to set up a fundraising livestream.
By streaming their gameplay, donors can watch in real time, contribute directly, and help amplify the charity’s message to a global audience. The event’s structure encourages a blend of competitive play, collaborative challenges, and community interaction. Streamers are expected to host marathon sessions, engage with viewers through Q&A segments, and share stories about the children whose lives could be transformed by the donations received.
In addition, special in‑game incentives—such as exclusive skins or badges—may be offered to donors as tokens of appreciation. Beyond the immediate fundraising goal, Save Point aims to foster a lasting partnership between the nonprofit sector and the gaming industry. By demonstrating how virtual entertainment can be harnessed for social good, the charity hopes to inspire other organisations to explore similar collaborations.
The long‑term vision includes establishing an annual calendar of gaming events, each building on the lessons learned from the inaugural Save Point. In summary, Save the Children’s Save Point represents a pioneering step toward integrating charitable fundraising with the dynamic world of gaming and live streaming. It offers an inclusive, engaging alternative to traditional physical challenges, leverages the reach of popular content creators, and aligns with a broader campaign that emphasizes essential deliveries over consumerist holiday expectations.
As the event approaches, the charity invites gamers, streamers, and supporters worldwide to join the cause, turn their passion for play into meaningful action, and help ensure that millions of children receive the life‑saving support they need this Christmas.