This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative is designed to tap into the enthusiasm of gamers and the reach of online streamers, offering a new avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen engagement with the gaming community. “We wanted to create a platform where both partners and individual fans could get involved in a way that feels natural to them,” she explained. “Not everyone has the stamina or inclination to run a marathon, but a gaming marathon is far more accessible and showcases the diverse ways people can support our cause.” To give the event a strong digital presence, Save the Children has teamed up with popular content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to forge lasting relationships with gamers, influencers, and their audiences.
“After the event, we hope to keep the conversation going and reach even more members of this vibrant community with information about the work we do and why it matters,” she said. “If we walk away with a fresh cohort of supporters who are eager to game for us again, that would be a massive win.” Because Save Point is a first‑time effort for the organization, Baxter highlighted the learning potential inherent in the venture.
“We’ll be gathering feedback throughout the two‑day marathon, and that insight will be crucial for scaling up future gaming‑centric fundraisers,” she noted. “Each lesson learned will help us design bigger, more impactful events year after year.” Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” pointing out that the gaming world is establishing a new, innovative standard for charitable support. She described the community as a group of storytellers and dreamers who love to explore new realms through play. “When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be in driving lasting impact.” Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” slated to launch in November 2026.
The campaign seeks to shift the focus of the festive season from material gifts to essential supplies that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. Baxter underscored this shift, saying, “In the digital age, we can order almost anything with a tap of a screen. Yet for millions of children this Christmas, the most valuable deliveries aren’t toys or sweets; they’re life‑saving essentials that protect their health and dignity.” The Save Point event will run over two days, from December 5 to December 6, 2026.
Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and engage with a global audience of fellow gamers and supporters. By merging the excitement of competitive play with the spirit of giving, Save Point aims to create a memorable experience that not only raises funds but also raises awareness about the urgent needs of children worldwide. Interested individuals can register their interest through the provided link, which will supply them with resources on how to launch a successful fundraising stream, tips on audience interaction, and best practices for maximizing donations. The charity hopes that the event will inspire a new generation of digital philanthropists who see gaming not just as entertainment, but as a powerful tool for social good.
In summary, Save Point represents a pioneering step for Save the Children, blending the dynamic world of gaming with the timeless mission of protecting and nurturing vulnerable children. By leveraging the reach of streamers like TheKapFantastic and the enthusiasm of the broader gaming community, the charity aims to set a precedent for how interactive media can be harnessed to drive meaningful, life‑changing contributions during the holiday season and beyond.