This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event dubbed "Save Point." The initiative is designed to merge the excitement of video games with the power of charitable giving, offering a novel way for supporters to contribute during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained.
The event will be anchored by a collaboration with well‑known online creator and streamer TheKapFantastic, who has already demonstrated his fundraising potential by generating over £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and their audiences beyond the two‑day window of Save Point. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added, underscoring the charity’s commitment to iterating and improving future campaigns based on participant insights.
Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support. She highlighted the cultural traits that make gamers uniquely suited to this role: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children desperately need during the winter months—food, medicine, warm clothing, and safe shelter.
Baxter noted, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." Scheduled for December 5‑6, 2026, Save Point will run as a two‑day marathon of live streams, gaming tournaments, and interactive challenges.
Participants can sign up to host their own fundraising streams, join pre‑arranged gaming sessions, or simply donate while watching their favorite creators play. The event aims to harness the communal energy of online audiences, turning viewership into tangible financial support for children in crisis. To join the cause, interested individuals can register through the official Save Point sign‑up page, where they will receive guidance on setting up a livestream, tips for engaging viewers, and resources to maximize donation potential. The charity will also provide promotional assets, such as overlay graphics and donation trackers, to help streamers maintain a professional and compelling broadcast.
Beyond the immediate fundraising goal, Save Point is intended to serve as a proof of concept for future collaborations between the nonprofit sector and the gaming industry. By documenting metrics like total viewership hours, average donation amounts per stream, and participant retention rates, Save the Children hopes to build a data‑driven case for scaling similar events in subsequent years. The organization recognizes that the gaming audience is diverse, spanning casual mobile players to competitive e‑sports enthusiasts.
To accommodate this range, Save Point will feature a variety of game genres—from indie titles and retro classics to popular multiplayer shooters and battle‑royale experiences. This inclusive approach ensures that anyone with an interest in gaming can find a way to contribute, regardless of skill level or preferred platform. In addition to monetary contributions, the charity plans to leverage the event to raise awareness about its year‑round programs, such as emergency response initiatives, education projects, and health services for children in conflict zones. Streamers will have opportunities to share stories from the field, interview program staff, and showcase the direct impact of donations, thereby deepening the emotional connection between donors and beneficiaries.
Overall, Save Point represents a strategic pivot for Save the Children, positioning the organization at the intersection of digital culture and humanitarian action. By embracing the interactive nature of gaming and the reach of live streaming, the charity aims to create a sustainable, repeatable model for engaging younger, tech‑savvy donors and amplifying its mission to protect vulnerable children worldwide. For more information, to register as a participant, or to learn how to set up a fundraising livestream, please visit the official Save Point registration portal.