This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising campaign, aptly titled Save Point. The initiative marks a significant step for the organization as it ventures into the world of interactive entertainment to rally support for children in need. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
“We wanted a platform where we could engage gamers not just as donors but as active participants in our mission,” Baxter explained. “Traditional fundraising events like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑focused event opens the door for a far wider audience to get involved.” According to Baxter, Save Point serves a dual purpose: it creates partnership opportunities with established creators while also inviting individual supporters to contribute in a format that aligns with their interests. “Not everyone can lace up for a marathon, but many people love to play, stream, and share their gaming experiences,” she said. “By tapping into that passion, we can showcase the impact a different kind of supporter can have.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channels.
This collaboration exemplifies the kind of symbiotic relationship the organization hopes to nurture moving forward. Baxter emphasized that the goal extends beyond a single event; she envisions a lasting network of gamers and streamers who continue to champion the cause.
“If we can walk away with a fresh crew of enthusiastic supporters who want to game for us again, that would be a massive win,” she noted. Baxter also highlighted the learning curve inherent in pioneering a new fundraising format. “This is our first foray into a gaming‑based fundraiser, so the insights we gather will be crucial,” she remarked.
“Feedback from participants will help us refine and scale future events, making each subsequent campaign bigger and more effective.” She described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sphere is "setting a new, innovative standard" for charitable support. "Gamers are storytellers at heart," Baxter said. "We love immersive narratives, imagination, and escaping into new worlds through play. When we channel that enthusiasm toward real‑world change, we demonstrate just how powerful the gaming community can be in driving lasting impact." Save Point is integrated into Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children who are waiting for life‑saving deliveries rather than toys. Baxter underscored this message: "Anything you can order with a tap of a screen can be delivered to your door, but for millions of children this Christmas, it isn’t toys they need—it’s food, medicine, warm clothing, and a safe place to sleep.
Those deliveries are what truly save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through the provided registration link, which will also supply guidance on setting up a fundraising livestream.
By broadcasting their gameplay and encouraging viewers to donate, streamers can turn entertainment into a conduit for generosity. Beyond the immediate fundraising goal, the event aims to raise awareness about the stark realities many children face during the holiday season.
While many families anticipate festive presents, countless youngsters around the world are counting on basic necessities to survive the cold winter months. Save Point intends to harness the reach of the gaming community to spotlight these urgent needs, turning a pastime into a platform for advocacy. The partnership with TheKapFantastic is just the beginning.
Baxter hinted at future collaborations with other high‑profile creators, esports teams, and gaming studios. "We’re already in talks with several developers who are interested in integrating charitable mechanics directly into their games," she revealed.
"Imagine a limited‑time in‑game event where a portion of every purchase goes straight to Save the Children. That’s the kind of innovative synergy we’re exploring." In addition to livestream donations, Save Point will feature interactive challenges, leaderboards, and exclusive digital rewards for participants.
These gamified elements are designed to keep audiences engaged and motivated to contribute throughout the two‑day window. Baxter believes that by blending competition with compassion, the event can sustain momentum and maximize fundraising outcomes. The charity also plans to share stories from the field during the livestreams, giving donors a direct line of sight into how their contributions translate into real‑world assistance. By pairing compelling narratives with live gameplay, Save Point hopes to create an emotional bridge that encourages ongoing support beyond the event itself.
Overall, Save Point represents a bold experiment for Save the Children, merging the dynamic world of gaming with the timeless mission of protecting vulnerable children. If successful, it could set a precedent for other nonprofits seeking to tap into digital cultures and redefine how charitable giving occurs in the 21st century. To join the cause, interested gamers and streamers should register their interest via the official Save Point sign‑up page.
Detailed instructions on setting up a fundraising stream, promotional assets, and best practices will be provided to ensure participants can maximize both their impact and their audience engagement.