Save the Children Unveils Its Inaugural Gaming and Streaming Charity Event Named Save Point

This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraiser, a two‑day event called Save Point, scheduled for December 5‑6, 2026. The initiative blends live streaming, competitive play, and community engagement to raise funds and awareness for children in need during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. “We wanted a platform where gamers, streamers, and their audiences could contribute in a way that feels natural to them,” Baxter explained.

“Not everyone can sign up for a marathon or a charity bike ride, but nearly anyone can log in, play a game, or host a stream, making the experience far more inclusive.” The event will be anchored by a partnership with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. TheKapFantastic will host live sessions, challenge fellow gamers, and encourage viewers to donate directly through integrated fundraising tools. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with influencers across the gaming ecosystem. “Our goal is to keep the dialogue open after Save Point ends, so we can continue to inform this community about the impact of our work and invite them to join future campaigns,” she said.

Baxter envisions success not only in the amount of money raised but also in the quality of new supporters the charity gains. “If we walk away with a fresh crew of gamers who feel a genuine connection to our mission and want to return for future events, that will be a massive win,” she noted.

“Their enthusiasm can help us reach audiences that might never have encountered Save the Children before.” Because this is Save Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. “We’ll be gathering feedback from participants, streamers, and donors to refine our approach,” Baxter said. “Each insight will help us design larger, more sophisticated gaming events in the years to come.” Baxter also highlighted the pivotal role that gamers and streamers play in modern philanthropy, calling them “the unsung heroes of fundraising.” She pointed out that the gaming community is increasingly setting a new standard for charitable support, leveraging its massive, highly engaged audience to drive real‑world change.

“Gamers love stories, imagination, and the chance to escape into new worlds,” she observed. “When we channel that passion into tangible actions—like delivering food, medicine, and warm clothing to children who need them—we showcase the profound impact this community can have beyond the screen.” Save Point is part of the broader “The One Delivery That Matters” campaign, which launches in November 2026. The campaign aims to shift the focus of Christmas gifting for millions of vulnerable children from material presents to essential supplies that can literally save lives. Baxter explained, “In many parts of the world, children are waiting for critical deliveries—nutrient‑rich meals, life‑saving medication, warm winter coats, and safe shelter—rather than toys.

Our message is that a simple click on a screen can translate into a delivery that protects a child’s future.” The event will feature a schedule of live streams, charity tournaments, and interactive challenges. Participants can sign up to host their own fundraising livestreams, with resources provided by Save the Children to help them set up donation links, overlays, and promotional graphics. The organization will also supply talking points and impact stories so that streamers can convey the urgency of the cause to their audiences.

In addition to the primary fundraising activities, Save Point will incorporate educational segments about the conditions children face in conflict zones, climate‑affected regions, and areas hit by pandemics. Expert guests and field workers will appear on streams to answer questions and share firsthand accounts, giving donors a clearer picture of where their contributions are directed.

To join the effort, interested individuals can register through the Save Point sign‑up page. Upon registration, they will receive a toolkit that includes step‑by‑step guides for setting up a livestream, suggested donation targets, and promotional assets. The charity will also feature a leaderboard showcasing the top‑raising streamers, fostering a friendly competitive spirit while highlighting the collective impact of the community.

Overall, Save Point represents a strategic pivot for Save the Children, embracing digital culture and the power of interactive entertainment to mobilize a new generation of philanthropists. By aligning the charity’s mission with the passions of gamers and streamers, the organization hopes to create a sustainable model for future fundraising that is both engaging and effective, ensuring that more children receive the essential deliveries they need this Christmas and beyond.