This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streamed event dubbed "Save Point." The initiative is designed to blend the excitement of video games with the charitable spirit of the season, offering a fresh avenue for supporters to contribute. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a platform that would resonate with gamers and streamers alike, allowing us to partner with them and also attract individual backers who might not be able to take part in traditional challenges like marathons," Baxter explained. "Not everyone has the stamina or time to run a marathon, so an event like this is far more inclusive and showcases the unique impact that a different kind of supporter can have." To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the organization earlier this year.
This partnership underscores the charity’s intention to forge lasting relationships with influencers in the gaming space long after the event concludes. "Our goal is to reach a wider audience within the gaming world and educate them about the vital work we do and why it matters," Baxter said. "If we walk away from Save Point with a new crew of enthusiastic gamers who want to support us again because of their positive experience, we’ll consider the event a massive success." Baxter also highlighted the learning potential embedded in the initiative. "Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless.
It will help us refine and scale up future gaming events, making them bigger and better each year." She described gamers and streamers as "the unsung heroes of fundraising," noting that the gaming sector is "setting a new, innovative standard" for charitable support. "There’s a shared understanding among gamers that we’re a community that cherishes storytelling, imagination, and the escape into new worlds through play. When we channel that passion into real‑world change, we demonstrate just how powerful and impactful the gaming community can be," she added.
Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the focus of holiday giving from material gifts to essential supplies for children in need—food, medicine, warm clothing, and safe shelter—especially those awaiting critical deliveries this Christmas.
"Anything you can imagine can be delivered to your doorstep with a few taps on a screen," Baxter remarked. "But for millions of children this season, it isn’t toys or sweets they’re hoping for—it’s the life‑saving deliveries that will protect their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which also supplies guidance on setting up a fundraising livestream. Once registered, gamers can choose to stream their gameplay, host charity tournaments, or simply encourage their audience to donate during the broadcast. By merging the interactive nature of gaming with the urgency of humanitarian aid, Save Point aims to create a dynamic fundraising model that appeals to a younger, digitally‑savvy demographic. The charity hopes that the event will not only generate immediate financial support but also cultivate a community of long‑term allies who view gaming as a conduit for social good.
In addition to direct donations, the event will feature special in‑game rewards, exclusive digital badges, and shout‑outs from TheKapFantastic and other participating creators. These incentives are intended to boost engagement and provide tangible recognition for contributors. Overall, Save Point represents a strategic pivot for Save the Children, embracing contemporary culture and technology to amplify its mission.
By tapping into the enthusiasm and generosity of the gaming world, the charity aims to deliver essential resources to children who need them most, turning virtual victories into real‑world impact. For anyone interested in joining the cause, the registration portal offers step‑by‑step instructions on how to set up a streaming channel, integrate donation links, and promote the event across social media platforms. The charity also promises ongoing support throughout the fundraising period, ensuring that participants have the tools and resources they need to maximize their impact. As the holiday season approaches, Save the Children invites gamers, streamers, and supporters from all walks of life to unite under the banner of Save Point, turning play into purpose and ensuring that every child receives the care they deserve.