This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event called Save Point. The campaign, which will run on December 5 and 6, 2026, blends live streaming, competitive play, and community engagement to raise awareness and funds for children in need during the most critical time of the year. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world.
“We wanted a platform where we could interact with gamers and streamers not just as occasional donors but as partners who can amplify our message,” Baxter said. “Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑centric event opens the door for a far wider audience to contribute in a way that feels natural to them.” The event is being powered by a collaboration with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to nurture relationships with influential voices in the gaming community.
“If we can turn this one‑off collaboration into a lasting network of creators who understand and champion our cause, the impact could be exponential,” she noted. Baxter envisions the success of Save Point not merely in the amount of money raised, but in the new cohort of supporters it cultivates. “A true win for us would be walking away with a fresh crew of gamers who, after experiencing the event, want to keep giving back through play,” she explained.
“Those relationships could lead to future streams, charity tournaments, or even in‑game charity items that continue to generate revenue for children in crisis.” Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the organization anticipates a steep learning curve. “We’re treating this as a pilot,” Baxter said.
“Every piece of feedback—from technical glitches to audience engagement metrics—will inform how we design larger, more ambitious gaming events in the years to come.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter highlighted how the gaming sector is forging a new, innovative standard for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, which can be harnessed to drive real‑world change. “When we translate that passion for virtual adventures into tangible help—whether it’s food, medicine, warm clothing, or safe shelter—we demonstrate the extraordinary power of the gaming community to effect lasting impact.” Save Point is integrated into the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign aims to shift the public’s focus from material gifts to essential deliveries that can literally save lives for millions of children awaiting aid this Christmas.
Baxter underscored the stark contrast between typical holiday expectations and the urgent needs of vulnerable children: "Anything you can order with a click can be delivered to your doorstep, but for many youngsters this season, the delivery they’re waiting for isn’t a toy—it’s a life‑saving package of food, medicine, warm clothing, and a safe place to sleep." The event structure is designed to be inclusive and straightforward. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, selecting donation platforms, and promoting their streams across social media.
Throughout the two‑day window, streamers will host a variety of content—from speed‑run marathons and multiplayer battles to charity‑focused game challenges—each accompanied by live donation trackers and interactive audience polls. In addition to the primary fundraising streams, Save Point will feature special segments such as developer interviews, behind‑the‑scenes looks at game design, and panels discussing the intersection of gaming and philanthropy. These elements aim to educate viewers about the charity’s mission while keeping the entertainment factor high. Baxter believes that the event also offers a platform for broader conversations about the role of digital communities in humanitarian work.
"The gaming space is uniquely positioned to mobilise massive, engaged audiences quickly," she said. "By leveraging that energy, we can not only raise funds but also spread awareness about the conditions many children face, inspiring long‑term advocacy beyond the holiday season." As the date approaches, Save the Children is encouraging anyone with a passion for gaming—whether a casual player, a seasoned streamer, or a developer—to join the cause.
The organization stresses that every contribution, big or small, adds to a collective effort that can transform the lives of children who are counting on these essential deliveries. To get involved, interested participants should register their interest via the official Save Point sign‑up page. Once registered, they will receive a toolkit containing technical instructions, promotional assets, and tips for maximizing viewer engagement and donation flow.
The charity hopes that the combination of community spirit, gaming enthusiasm, and a clear humanitarian purpose will make Save Point a landmark event that sets the tone for future collaborations between the nonprofit sector and the ever‑growing world of interactive entertainment.