This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the global gaming community, a goal articulated by senior fundraising manager Fiona Baxter in an interview with GamesIndustry.biz. Baxter explains that Save Point is designed to open new pathways for engagement, both through strategic partnerships and individual supporter involvement.
"Not everyone has the stamina or time to complete a marathon," she notes, "so an event like this, centered around gaming, offers a far more accessible entry point for donors and volunteers alike. It also showcases the unique contributions that a different type of supporter can make." To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for the charity. This collaboration signals the organization’s intention to nurture ongoing relationships with gamers, influencers, and content creators long after the two‑day fundraiser concludes.
"Our aim is to reach a wider audience within this vibrant community and share the story of the work we do and why it matters," Baxter says. "If we walk away from Save Point with a fresh cohort of gamers who are inspired to support us again, that will be a massive win." Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter emphasizes the learning potential embedded in the experience.
"The feedback we collect will be priceless," she adds. "It will help us refine and scale up future gaming events, making them bigger and better each year." She also highlights the often‑overlooked role that gamers and streamers play in fundraising, calling them "the unsung heroes of philanthropy." According to Baxter, the gaming world is "setting a new, innovative standard" for how charitable causes can be championed.
"Gamers are storytellers at heart," she observes. "We love imagination, we love escaping into new realms, and we love the sense of community that comes from shared play.
When we channel that passion into real‑world impact, we demonstrate just how powerful and effective the gaming community can be in driving lasting change." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to draw attention to the fact that, for millions of children worldwide, the most crucial gifts this Christmas are not toys or sweets, but essential supplies—food, medicine, warm clothing, and safe shelter.
"In the digital age, you can order almost anything with a few taps on a screen," Baxter remarks. "But for countless children this festive season, the items they’re hoping for are life‑saving deliveries, not playthings." The event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream.
By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to create a compelling model that other charities might emulate, proving that virtual worlds can indeed be harnessed to make a tangible difference in the real one. Through Save Point, the organization aims not only to raise funds but also to foster a community of gamers who view their hobby as a conduit for social good. The charity envisions a future where gaming events become a staple in the nonprofit sector’s fundraising toolkit, offering an inclusive, entertaining, and highly effective avenue for supporters to contribute to vital causes. In summary, Save Point represents a bold experiment at the intersection of entertainment and altruism.
By leveraging the reach and enthusiasm of the gaming community, Save the Children aspires to deliver critical resources to children in need, while simultaneously redefining how charitable fundraising can be conducted in the digital era.