This holiday season, Save the Children is set to roll out its very first game‑centric and live‑streaming fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of interactive entertainment with a charitable mission, inviting gamers, streamers, and supporters from around the globe to raise funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach gamers not just as occasional donors but as active participants in our cause,” Baxter explained.
“A marathon or a traditional walk‑athon works for some, but not everyone can commit to that kind of physical challenge. A gaming event is far more inclusive, allowing people of all ages and abilities to contribute in a space where they already spend time.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership exemplifies the organization’s strategy of leveraging established gaming personalities to amplify its message.
Baxter emphasized that the collaboration is just the beginning: “We’re eager to continue building relationships with gamers, streamers, and their audiences long after Save Point concludes. If we can turn a single event into a lasting network of supporters who enjoy gaming for a good cause, we’ll have achieved something truly special.” According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the new community of advocates it cultivates. “A huge win for us would be walking away with a fresh crew of gamers who, after experiencing our mission firsthand, want to keep playing and fundraising for us in the future,” she said. “Their enthusiasm can spark a ripple effect, inspiring friends and followers to join the effort as well.” Because this is Save the Children’s first foray into a gaming‑focused fundraiser, the team anticipates a steep learning curve.
“We expect to gather a wealth of feedback that will inform larger, more ambitious gaming events in the years to come,” Baxter noted. “Each insight will help us refine the format, improve the donor experience, and ultimately deliver greater impact for children worldwide.” Baxter also highlighted the pivotal role that gamers and streamers play in modern philanthropy, describing them as “the unsung heroes of fundraising.” She pointed out that the gaming sector is pioneering a new, inventive standard for charitable support.
“Gamers are storytellers at heart. We love immersive narratives, imaginative worlds, and the sense of escape that games provide. When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be.” Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public attention toward the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional gifts. Baxter illustrated the contrast: “In the digital age, you can order almost anything with a tap on a screen.
Yet for millions of children this season, the most important deliveries are those that protect their health and future, not toys or sweets.” The event will run over two days, featuring a series of live streams, gaming tournaments, and interactive challenges. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging audiences, and resources to maximize donation totals. The platform will also showcase real‑time progress bars, donor shout‑outs, and stories from children whose lives are directly impacted by the contributions.
By integrating the thrill of competitive play with a clear humanitarian purpose, Save Point seeks to illustrate how digital entertainment can serve as a catalyst for social good. The charity hopes that the event will not only generate immediate financial support but also foster a lasting sense of responsibility among gamers, encouraging them to view their hobby as a vehicle for positive change. In summary, Save the Children’s Save Point represents a bold experiment at the intersection of gaming culture and charitable fundraising. With the backing of influential streamers, a clear mission to deliver life‑saving supplies to children in need, and a commitment to learning and growth, the organization aims to set a precedent for future collaborations between the nonprofit sector and the vibrant world of video games.
Participants and supporters are invited to join the movement, register their interest, and help turn virtual victories into real‑world hope.