This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative dubbed Save Point. The event, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and content creators, offering a novel way for supporters to contribute to the organization’s mission during a period when many children around the world are awaiting vital aid rather than presents. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not only through corporate partnerships but also by inviting individual players to take part,” Baxter explained. “Not everyone is able to sign up for a marathon or a long‑distance bike ride, so an event that lives online and can be accessed from a living room is far more inclusive. It shows the diverse ways people can support our cause.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously generated more than £5,000 for Save the Children earlier in the year.
This collaboration is part of a larger strategy to forge lasting relationships with influencers in the gaming sphere. Baxter emphasized that the goal extends beyond a single weekend of fundraising.
“If we can introduce more people in this community to the work we do and why it matters, we’ll have built a new cohort of supporters who might choose to game for us again in the future,” she said. “Success for us will be measured by the number of new allies we gain, not just the amount of money raised.” Because Save Point is a first‑time effort for the charity, Baxter highlighted the learning potential embedded in the event.
“We’ll be gathering feedback from participants, partners, and viewers, which will be priceless as we plan larger, more ambitious gaming‑based campaigns in the years to come,” she noted. The charity hopes to refine the format, improve the technical setup, and explore additional ways to integrate charitable giving into the gaming ecosystem.
Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming world is beginning to set a new, innovative standard for charitable support. She described the community as one built on a shared love of narrative, imagination, and the escapism that video games provide. “When we channel that passion into real‑world impact, we demonstrate just how powerful the gaming audience can be,” she said.
“It’s about turning hours of play into tangible change for children who need it most.” Save Point forms a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to draw attention to the fact that, for millions of children, the most important gifts this Christmas are not toys or sweets but essential supplies such as nutritious food, life‑saving medication, warm clothing, and safe shelter. Baxter illustrated the contrast with a simple metaphor: “Anything you can order with a click can be delivered to your doorstep, but for many children this season, the deliveries they’re waiting for are those that will literally save their lives and protect their childhoods.” The two‑day Save Point event will feature a series of live streams, gaming tournaments, and interactive challenges, all designed to encourage viewers to donate directly through integrated fundraising tools.
Participants can sign up in advance via a registration link, which also provides guidance on setting up a personal fundraising livestream. By broadcasting their gameplay while promoting the cause, streamers can rally their audiences to contribute, creating a ripple effect of generosity across multiple channels. In addition to direct donations, the event aims to raise awareness about the specific programs that Save the Children will fund with the proceeds. These include emergency nutrition packs for children in conflict zones, mobile health clinics delivering vaccines and treatments, winter clothing drives for families in cold climates, and temporary housing solutions for displaced families.
By linking each donation to a concrete outcome, the charity hopes to give donors a clear picture of how their contributions translate into life‑changing assistance. The partnership with TheKapFantastic is expected to draw his sizable follower base, many of whom are avid gamers and regular viewers of charity streams.
His involvement also signals to other creators that collaborating with humanitarian organisations can be both rewarding and impactful. Baxter expressed optimism that the success of Save Point will inspire additional influencers to join future campaigns, expanding the network of gaming‑focused philanthropy. Overall, Save Point represents a strategic shift for Save the Children, embracing digital culture and the growing influence of online entertainment as a conduit for social good.
By marrying the excitement of gaming with the urgency of humanitarian aid, the charity hopes to create a sustainable model where play and purpose coexist. As the event approaches, the organization encourages anyone with an internet connection, a love of games, or a desire to support children in need to get involved, whether by streaming, donating, or simply spreading the word. For those interested in taking part, registration is now open. Sign‑up details can be found through the provided link, which also includes resources on how to set up a fundraising livestream, tips for engaging an audience, and information on the charitable projects that will benefit from the event’s proceeds.
The charity looks forward to a vibrant, community‑driven weekend that not only raises funds but also showcases the transformative potential of the gaming world when it rallies behind a common cause.