This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, titled Save Point. The initiative blends video‑game play and live‑streamed content to rally support for vulnerable children around the globe. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to reach gamers not just as occasional donors but as active partners," Baxter said.
"Save Point gives us that platform, allowing us to collaborate with both established creators and everyday players who want to make a difference without having to run a marathon or climb a mountain." The event is designed to be highly inclusive. While traditional charity runs or walks can be physically demanding, a gaming fundraiser can be joined from a bedroom, a coffee shop, or any place with an internet connection.
Participants can stream their gameplay, encourage viewers to donate, and compete in challenges that translate directly into funds for the cause. By lowering the barrier to entry, Save the Children hopes to showcase a new archetype of supporter—one whose passion for interactive entertainment fuels real‑world impact. To kick off the campaign, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. Baxter highlighted the partnership as a proof‑of‑concept for how influencer collaborations can amplify charitable messages.
"TheKapFantastic’s audience responded enthusiastically, and that gave us confidence that we can replicate and expand this model," she explained. Looking beyond the two‑day event, Baxter expressed a strong desire to maintain and grow relationships with gamers and streamers after Save Point concludes.
"If we can turn this one‑off fundraiser into an ongoing network of creators who understand our mission, the ripple effect will be enormous," she noted. "Our success will be measured not just in the money raised on December 5‑6, but in the lasting community of supporters who continue to champion our work through gaming." She also emphasized the learning component of the venture.
"Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless. It will inform how we design larger, more ambitious events in the years to come," Baxter said.
The charity plans to analyse viewer engagement metrics, donation spikes, and participant experiences to refine future campaigns. Baxter praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is beginning to set a new, innovative standard for charitable engagement. She described the community as one built on a shared love of storytelling, imagination, and escapism. "When we channel that enthusiasm into tangible help for children in need, we demonstrate just how powerful and transformative the gaming culture can be," she asserted.
Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public focus from traditional holiday gifts to essential supplies that children in crisis desperately require—food, medicine, warm clothing, and safe shelter. Baxter underscored this message during the interview: "Anything you can order online with a tap of a screen can be delivered to a doorstep. For millions of children this Christmas, however, the most critical deliveries aren’t toys or sweets; they’re life‑saving essentials that protect childhoods and futures." The event will run over two days, from December 5 to December 6, 2026.
Interested participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to promote the cause effectively. The charity encourages both seasoned streamers and newcomers to join, emphasizing that every hour of play and every viewer interaction can translate into tangible aid for children in need. By merging the interactive allure of gaming with the urgency of humanitarian aid, Save the Children hopes to pioneer a replicable model for other nonprofits. If successful, Save Point could become an annual fixture, inviting new generations of gamers to turn their virtual victories into real‑world victories for some of the most vulnerable children on the planet.