This holiday season, Save the Children is set to roll out its debut gaming‑centric fundraiser, a live‑streaming event titled Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point gives us a platform to interact with gamers not only through corporate partnerships but also via individual participants," Baxter explained. "While not everyone can commit to a marathon or a long‑distance run, a gaming marathon is far more accessible, allowing a wider range of people to get involved and demonstrate how varied supporters can make a real impact." To anchor the event, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year.
The collaboration is intended to showcase how influencer‑led streams can translate entertainment into tangible donations, while also highlighting the potential for ongoing relationships between the nonprofit sector and the gaming world. Baxter emphasized that the charity hopes the partnership will extend beyond the two‑day fundraiser.
"Our goal is to keep nurturing connections with gamers and streamers after Save Point concludes," she said. "If we can introduce more people in this community to the vital work we do and why it matters, that would be a major win. I’ll consider the event a huge success if we walk away with a new cohort of supporters who are eager to game for us again because of the experience they had." She also noted that the event presents a valuable learning curve for the organization. "Because this is our first foray into a gaming‑focused fundraiser, the feedback we receive will be priceless.
It will help us refine the format and scale up future gaming events, making them larger and more effective year after year." Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. She highlighted the shared values that bind the gaming community: a love for storytelling, imagination, and the escapism that comes from immersive play. "When we channel that passion into real‑world change, we demonstrate just how powerful and impactful the gaming community can be," she said.
Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to draw attention to the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, noting, "In the digital age, you can have almost anything delivered to your doorstep with a tap of a screen. But for many children this holiday season, the deliveries they need are life‑saving essentials, not presents." The event is scheduled for December 5‑6, 2026. Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and share their progress with friends and followers. By combining the reach of popular streamers with the charitable appeal of a holiday campaign, Save Point aims to mobilize a diverse audience, from casual gamers to dedicated content creators.
Beyond the immediate fundraising goal, Save Point seeks to illustrate how digital entertainment platforms can be harnessed for social good. The charity hopes that the model will inspire other nonprofits to explore similar collaborations, thereby expanding the toolkit for modern philanthropy. As the gaming industry continues to grow—now encompassing billions of players worldwide—the potential for large‑scale, community‑driven charitable initiatives becomes increasingly significant. In summary, Save the Children’s Save Point event represents a strategic pivot toward inclusive, tech‑savvy fundraising.
By aligning with influential streamers, offering an accessible entry point for supporters, and tying the effort to a poignant holiday narrative about essential deliveries, the charity aims to both raise funds and raise awareness. The organization looks forward to the insights gained from this inaugural venture, anticipating that the experience will lay the groundwork for even more ambitious gaming‑based campaigns in the years to come.