This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz. Baxter explained that Save Point was "born from a wider desire to engage more with the gaming community." She highlighted that the event offers a new avenue for both corporate partners and individual supporters within the gaming world to get involved. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said, emphasizing the inclusive nature of the fundraiser.
The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership reflects a growing trend of influencers leveraging their platforms for social good. Baxter added that the organization hopes to nurture and expand these relationships long after the event concludes. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she noted.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter said.
She described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. According to Baxter, the gaming community shares a unique cultural DNA built around storytelling, imagination, and immersion in alternate realities. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she remarked.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day event is scheduled for December 5 and 6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. Once registered, gamers and streamers will receive resources on promoting their streams, integrating donation widgets, and sharing compelling narratives about the children they are helping. Beyond the immediate fundraising goal, Save Point seeks to build a sustainable ecosystem where gaming and philanthropy intersect.
The charity plans to collect data on viewer engagement, donation patterns, and community feedback to refine future initiatives. By creating a repeatable model, Save the Children hopes to host larger, more ambitious gaming events in subsequent years, potentially collaborating with major game developers, e‑sports leagues, and additional content creators.
The initiative also aligns with broader industry trends. Over the past decade, the gaming sector has increasingly embraced charitable causes, from in‑game purchase bundles supporting disaster relief to massive e‑sports tournaments earmarked for non‑profits. Save Point aims to capitalize on this momentum, offering a structured platform where individual gamers, small‑scale streamers, and larger influencers can all contribute meaningfully.
In summary, Save the Children’s Save Point represents a strategic pivot toward modern, digital‑first fundraising. By harnessing the passion, creativity, and reach of the gaming community, the charity aspires to deliver life‑saving supplies to children in need during the holiday season, while simultaneously forging lasting partnerships that could redefine charitable giving in the digital age.