This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day event dubbed "Save Point." The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with live streaming to generate donations for children in need during the Christmas period. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s relationship with the gaming community. “We wanted a way to connect with gamers and streamers that felt natural and inclusive,” Baxter explained. “Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is something many people can join, whether they’re seasoned pros or casual players.” By offering a platform that welcomes both corporate partners and individual supporters, Save Point aims to showcase the diverse ways people can contribute.
Baxter highlighted the event’s accessibility: “It opens the door for a whole new type of supporter—people who might never have considered traditional fundraising but are eager to use their love of play for a good cause.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership underscores the organization’s strategy of leveraging established personalities in the gaming sphere to amplify its message and reach. Looking beyond the immediate fundraiser, Baxter expressed enthusiasm about cultivating lasting relationships with gamers and content creators. “If we can turn participants into long‑term allies, it will extend the impact of our work far beyond a single weekend,” she said.
“I’ll consider the event a triumph if we walk away with a fresh crew of supporters who want to keep gaming for us because they’ve had a positive experience.” Because Save Point is a brand‑new format for the charity, the team anticipates a steep learning curve. “We’re gathering feedback in real time, and that insight will be priceless for scaling up future gaming‑centric events,” Baxter noted. “Each lesson we learn now will help us design larger, more ambitious campaigns in the years to come.” Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” emphasizing how the gaming world is pioneering a novel approach to charitable giving.
“There’s a shared understanding among game‑lovers that we’re a community driven by stories, imagination, and the desire to explore new worlds,” she said. “When we channel that passion into tangible, real‑world change, we prove just how influential the gaming community can be.” Save Point forms part of a broader campaign titled "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will be waiting for this Christmas—items such as nutritious food, vital medication, warm clothing, and safe shelter. Baxter illustrated the contrast with a vivid metaphor: “Anything you can imagine can be delivered to your doorstep with a tap on a screen.
Yet for millions of children this season, it isn’t toys or candy they’re hoping for—it’s the deliveries that will actually save lives and protect their childhoods.” To join Save Point, participants can sign up through a dedicated registration link, where they will receive guidance on setting up a fundraising livestream, choosing donation targets, and promoting their stream to maximize reach. The charity encourages both solo gamers and collaborative groups to get involved, offering resources such as overlay graphics, donation trackers, and promotional assets to help streamline the process.
Beyond the immediate financial goal, Save Point is designed to raise awareness about the broader challenges faced by children in crisis zones during the holidays. By intertwining entertainment with education, the event hopes to inspire a deeper understanding of why essential deliveries—rather than festive trinkets—are the most critical gifts for many families. In summary, Save the Children’s inaugural gaming fundraiser represents a strategic foray into a rapidly expanding sector where community, technology, and philanthropy intersect.
Through partnerships with influential streamers, an inclusive event structure, and a clear focus on delivering life‑saving supplies to vulnerable children, Save Point aims to set a new benchmark for how charities can harness the power of play to drive meaningful, lasting impact.