This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming world, according to senior fundraising manager Fiona Baxter, who spoke with GamesIndustry.biz about the project’s origins and objectives. Baxter explains that Save Point was "born from a wider desire to engage more with the gaming community." She emphasizes that the event offers a new avenue for interaction, both through formal partnerships with influential creators and through the involvement of individual supporters who may not be able to take part in traditional physical challenges such as marathons. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she says.
The charity has teamed up with popular online content creator and streamer TheKapFantastic, a figure who has already demonstrated a commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This collaboration signals the organization’s intention to build lasting relationships with gamers and streamers beyond the immediate timeframe of the fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter adds.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a brand‑new format for the charity, Baxter points out that the event will also serve as a valuable learning experience. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she notes.
In her view, gamers and streamers are the "unsung heroes of fundraising," and the broader gaming ecosystem is "setting a new, innovative standard" for how charitable causes can be supported. She expands on this idea by highlighting the shared values that unite gamers: a love for storytelling, imagination, and the ability to escape into new worlds through play. "By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," Baxter asserts. This sentiment reflects a growing recognition that the digital playground can be leveraged for tangible social good, turning hours of entertainment into measurable impact for vulnerable populations.
Save Point is part of the larger "The One Delivery That Matters" campaign, which Save the Children is launching in November 2026. The campaign aims to shift the public’s focus from material gifts to essential deliveries that children in crisis truly need during the festive period—items such as nutritious food, essential medicines, warm clothing, and safe shelter. Baxter underscores the stark contrast between typical holiday expectations and the reality for millions of children: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she says.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants will have the opportunity to register their interest through a dedicated link, after which they will receive guidance on how to set up their own fundraising livestreams. By broadcasting their gameplay, sharing personal stories about the cause, and encouraging viewers to donate, streamers can transform a typical gaming session into a powerful fundraising engine. Beyond the immediate financial goals, the initiative seeks to cultivate a community of repeat donors and advocates within the gaming sphere.
Baxter envisions a future where the partnership between charitable organisations and gaming influencers becomes a regular feature of the fundraising landscape, offering a scalable model that can be replicated across different causes and regions. She believes that the insights gathered from this inaugural event will inform a roadmap for larger, more ambitious gaming‑centric campaigns in the years to come. In summary, Save Point represents a strategic move by Save the Children to tap into the enthusiasm, reach, and creativity of the gaming community.
By aligning the charity’s mission with the passions of gamers and streamers, the organization hopes to deliver life‑saving aid to children in need while simultaneously reshaping how charitable fundraising is imagined in the digital age. Interested individuals are encouraged to sign up, prepare their streaming setups, and join the effort to turn virtual victories into real‑world relief for children worldwide.