Bethesda Appoints Pete Hines as Head of Global Publishing

In a recent development, Pete Hines, previously senior vice president of global marketing and communications at Bethesda Softworks, has taken on the role of head of global publishing at the studio. Concurrently, Erin Losi has been appointed as the vice president of global marketing and communications, overseeing all global marketing and communication endeavors for Bethesda. Hines initially joined Bethesda Softworks in 1999, focusing on PR for the Fallout series. Over the course of his 23-year tenure, he has witnessed significant growth and is now poised to lead the global publishing division. "I am honored to be leading global publishing for Bethesda, a company that has been my home for nearly a quarter of a century," Hines stated. "Reflecting on our journey thus far is truly humbling, and I am eager to contribute to our world-class teams' efforts in creating exceptional games in my new role." Losi, who joined Bethesda Softworks in 2005, has progressed through various roles, including senior manager of PR and marketing, director of marketing, associate VP of global marketing, and ultimately, her current position in 2019. "When I first started at Bethesda, our team was small, working on campaigns for notable titles such as Skyrim and Fallout 3," Losi recalled. "Since then, we have evolved into a world-class marketing and communications team, and it has been a privilege to be a part of this growth alongside Pete." Losi expressed her enthusiasm for joining Bethesda's senior leadership and leading the award-winning global team of creatives into the future, empowering them to continue their outstanding work on the upcoming lineup. Phil Spencer, CEO of Microsoft Gaming, praised Hines' contributions to Bethesda's success over the past two decades, highlighting his industry leadership and strong community relationships. Spencer also acknowledged Losi's instrumental role in shaping the Bethesda brand and expressed excitement about both leaders bringing Bethesda's games to a wider audience worldwide.