This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, scheduled for December 5‑6, 2026, merges live‑streamed gameplay with charitable giving, inviting both seasoned gamers and casual players to contribute to a cause that directly impacts children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted to create a platform where we could interact with gamers not just as donors but as partners,” Baxter explained. “Many people can’t commit to running a marathon or climbing a mountain, but they can log in, play a game, and raise funds from the comfort of their own homes. Save Point offers that accessibility while showcasing the unique ways supporters can make a difference.” To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously generated more than £5,000 for the charity earlier in the year.
This partnership underscores the organization’s strategy of leveraging influential voices within the gaming sphere to amplify its message and reach new audiences. Baxter emphasized that the collaboration is just the beginning: “Our goal is to cultivate lasting relationships with gamers and streamers long after the event ends.
If we can turn a one‑off donation into an ongoing community of advocates who continue to game for us, we’ll have achieved something truly meaningful.” Baxter also highlighted the learning potential inherent in this inaugural effort. “Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to donation patterns—will be invaluable. They’ll help us refine and scale future events, making each successive campaign bigger, better, and more impactful.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on this sentiment, saying, "There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new realms.
By channeling that passion into tangible, real‑world change, we demonstrate just how powerful and influential the gaming community can be when it rallies around a cause." Save Point forms a key component of Save the Children’s broader ‘The One Delivery That Matters’ campaign, which launches in November 2026. This overarching initiative aims to shift public focus from traditional holiday gifts to essential supplies that children around the globe desperately need during the festive season.
Baxter pointed out that while many people think of delivering toys or treats, for millions of vulnerable children the priority is receiving food, medicine, warm clothing, and safe shelter. "Anything you can order online can be delivered to your doorstep with a few taps," she said. "But for countless children this Christmas, the deliveries they’re waiting for aren’t toys—they’re life‑saving essentials that protect their health and preserve their childhoods." The messaging ties directly into the Save Point event, encouraging participants to view their gaming sessions as a conduit for delivering those critical resources.
To join Save Point, interested individuals can sign up through the event’s registration portal. Once registered, participants receive detailed instructions on how to set up their own fundraising livestreams, including tips on engaging viewers, integrating donation links, and maximizing reach across social media platforms. The charity also plans to provide promotional assets, such as custom overlays and themed graphics, to help streamers maintain a cohesive visual identity throughout the two‑day fundraiser.
Beyond the immediate financial goals, Save the Children hopes that Save Point will foster a sense of community among participants. By creating a shared experience—players logging in simultaneously, cheering each other on, and collectively tracking progress toward donation milestones—the event aspires to build a network of advocates who feel personally invested in the organization’s mission. Looking ahead, Baxter expressed optimism about the long‑term potential of gaming collaborations.
"If we walk away from this event with a new crew of supporters who are excited to game for us again, it will be a massive success. We’re just scratching the surface of what’s possible when we blend entertainment, technology, and philanthropy," she concluded. "Each stream, each donation, and each story shared brings us one step closer to ensuring that every child receives the care they deserve, especially during the holidays when hope and generosity are most needed."