Smilegate Expands Beyond Crossfire: A 20-Year Journey to Global Recognition

As Smilegate celebrates its 20th anniversary, the company is reflecting on its journey from a relatively unknown Korean game developer to a global player in the gaming and entertainment industry. In a recent conversation, Harold Kim, Smilegate's VP of business development, shared the company's story, from the humble beginnings of Crossfire to its current ambitions in the West. Despite Crossfire's massive success in Asia, the game struggled to gain traction in Western markets, due in part to its outdated technology and lack of engaging storytelling. However, with the global launch of Epic Seven in 2018 and the successful release of Lost Ark in Western markets, Smilegate has started to make a name for itself beyond Crossfire. The company is now looking to expand its reach into the entertainment space, including TV and film, with a focus on creating engaging stories and experiences that can be enjoyed by audiences worldwide. With partnerships like the one with Amazon to bring Lost Ark to Western markets, Smilegate is well on its way to achieving its goal of becoming a leader in the global entertainment industry.