This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed "Save Point." The initiative is designed to merge the excitement of interactive entertainment with the generosity of a global audience, creating a novel avenue for raising vital funds for children in need. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted a platform where we could interact with gamers and streamers on a level that feels natural to them," Baxter explained. "Traditional fundraising activities like marathons are fantastic, but they aren’t accessible to everyone.
A gaming event opens the door for a much wider range of participants, from casual players to professional e‑sports athletes, and lets us showcase the unique contributions each supporter can make." To bring the vision to life, the charity has teamed up with popular online creator and streamer TheKapFantastic, a figure who has already demonstrated a strong commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This partnership not only provides a charismatic face for the campaign but also leverages TheKapFantastic’s existing follower base, amplifying the reach of the fundraiser. Baxter emphasized that the partnership with gamers and streamers is just the beginning of a longer‑term strategy.
"Our goal is to keep nurturing these relationships long after the event concludes," she said. "If we can educate more people in the gaming sphere about the impact of our work and why it matters, we’ll have built a sustainable pipeline of supporters who are eager to contribute again in the future.
Success, for us, will be measured by the number of new allies we gain—people who experience Save Point and decide to keep gaming for good causes." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. "There are countless learning opportunities embedded in this event," Baxter noted. "The feedback we collect—from participant experiences to donation patterns—will be priceless. It will help us refine our approach and scale up to even bigger, more sophisticated gaming events in the years to come." Baxter also highlighted the pivotal role that gamers and streamers play in modern philanthropy, referring to them as "the unsung heroes of fundraising." She observed that the gaming world is establishing a new, innovative standard for charitable support.
"Gamers are storytellers at heart; they thrive on imagination, narrative, and the thrill of escaping into new realms through play," she said. "When we channel that passion toward tangible, real‑world change, we demonstrate just how powerful the gaming community can be when it rallies around a cause." Save Point is a cornerstone of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign aims to shift public attention from the traditional focus on gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between consumer expectations and the reality for millions of children: "Anything you can order with a tap of a screen can be delivered to your doorstep. For many families, that convenience is a given. For the children we serve, however, the deliveries they await this season are life‑saving essentials, not toys or sweets." The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. During this period, participants will have the opportunity to host their own fundraising livestreams, engage with viewers, and encourage donations that go directly toward the campaign’s objectives.
Interested individuals can sign up through a dedicated registration portal, where they will receive guidance on setting up a successful fundraising stream, tips for audience engagement, and resources to maximize their impact. By blending the interactive nature of gaming with the altruistic drive of charitable giving, Save Point aspires to create a replicable model for future initiatives. The organization hopes that the event will not only generate immediate financial support but also foster a lasting community of gamers who view their hobby as a conduit for positive change.
In doing so, Save the Children aims to prove that the power of play can extend far beyond entertainment, becoming a catalyst for hope, health, and a brighter future for children around the world. For those eager to join the movement, registering now will secure a spot in this pioneering fundraiser and provide all the tools needed to turn a gaming session into a meaningful contribution. Together, the gaming community can help deliver the essential supplies that countless children are counting on this holiday season, turning virtual victories into real‑world triumphs.