This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, an event titled Save Point, which will blend video‑game play with live streaming to raise money for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the global gaming community. "Save Point gives us a new avenue to interact with gamers, both through brand partnerships and individual supporters," Baxter explained. "Not everyone is able to take part in a marathon or a traditional physical challenge, so an event like this is far more inclusive and showcases the impact a different kind of donor can have." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channels.
Baxter emphasised that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers and influencers beyond the two‑day event. "It would be amazing to reach a wider audience within this community and educate them about the work we do and why it matters," she said. "I’ll consider the event a massive success if, after it ends, we have a fresh crew of supporters who want to keep gaming for us because of the experience they’ve had." Baxter also highlighted the learning curve involved.
"Because this is our first foray into a gaming‑centric fundraiser, the insights we gather will be priceless and will help us design even bigger, better gaming events year after year," she noted. In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural link between gaming and storytelling, saying, "Game lovers share a passion for narratives, imagination, and escaping into new worlds through play. When we channel that enthusiasm into tangible, real‑world change, we demonstrate just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will be waiting for this Christmas—food, medicine, warm clothing, and safe shelter. "Anything you can imagine can be delivered straight to your door with a tap on a screen," Baxter observed. "But for millions of children this festive season, it isn’t toys or sweets they’re hoping for—it’s the deliveries that will save lives and protect their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration link, where they will also receive guidance on setting up their own fundraising livestreams, choosing donation targets, and promoting the cause to their followers.
The charity hopes that by providing clear instructions and support, even newcomers to streaming will feel confident to join the effort. Beyond the live streams, Save Point will feature a series of interactive challenges, such as speed‑run competitions, charity‑themed gaming tournaments, and collaborative play sessions where viewers can donate to unlock in‑game bonuses or influence the streamer’s decisions.
These elements are designed to keep audiences engaged, encourage repeat donations, and create a sense of community around the shared goal of supporting vulnerable children. Baxter believes that the event’s format—combining entertainment with philanthropy—has the potential to attract a diverse audience, from hardcore gamers to casual players who might be drawn in by the charitable angle. "When people see that their favourite pastime can directly contribute to life‑saving aid, it transforms the act of gaming into something far more meaningful," she said. The partnership with TheKapFantastic is expected to draw his existing fan base, while Save the Children plans to collaborate with additional creators across platforms such as Twitch, YouTube, and TikTok.
By leveraging multiple channels, the charity aims to maximise reach and tap into different demographic segments. In the weeks leading up to the event, Save the Children will release promotional content, including behind‑the‑scenes videos, interviews with participating streamers, and stories from children who have benefited from past deliveries.
This narrative-driven approach is intended to illustrate the tangible impact of donations, reinforcing the message that every contribution, no matter how small, helps deliver essential supplies to those who need them most. Overall, Save Point represents an ambitious experiment in modern fundraising, marrying the immersive world of gaming with the urgent mission of protecting children’s wellbeing during the holiday season. If successful, it could set a precedent for other charities seeking innovative ways to engage younger, digitally‑savvy audiences and harness the power of online communities for social good.
Interested individuals can register their interest via the official Save Point sign‑up page, where they will receive detailed instructions on how to set up a fundraising livestream, promote their participation, and track the collective progress of the campaign in real time.