This holiday season, Save the Children is set to debut its first ever gaming‑focused and live‑streaming fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the charity’s mission. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where we could interact with gamers not just as occasional donors but as partners in a shared cause," Baxter explained.
"Traditional fundraising activities like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric event lowers the barrier to entry and showcases how a different kind of supporter can make a tangible impact." To bring the vision to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic. The influencer previously helped the charity raise more than £5,000 earlier in the year, proving the power of digital audiences to mobilise funds quickly. Baxter emphasised that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their followers.
"Our hope is that, after Save Point, we’ll have opened doors to a whole new segment of supporters who understand our work and feel motivated to keep gaming for good," she said. "Success for us isn’t measured solely by the amount raised during the two‑day window; it’s also about building a sustainable community of gamers who will champion our cause in future campaigns." Because this is Save Children’s first foray into a gaming‑driven fundraiser, the team anticipates a steep learning curve. "We’re approaching this as a pilot," Baxter noted. "The feedback we gather—from technical logistics to audience engagement—will be invaluable.
It will help us refine the format and scale up more ambitious gaming events in the years to come." Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable sector, calling them "the unsung heroes of fundraising." She argued that the gaming world is setting a "new, innovative standard" for philanthropy, driven by a community that values storytelling, imagination, and immersive experiences. "When we translate that passion for play into real‑world impact, we demonstrate just how powerful the gaming community can be," she added.
Save Point forms part of a larger campaign titled “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter.
Baxter underscored the urgency of this message: "While anyone can click a button to have a parcel delivered to their door, for millions of children this Christmas, the deliveries they await are not toys but life‑saving supplies." The event is scheduled for December 5‑6, 2026. During these two days, participants will be able to register their interest, receive guidance on setting up a fundraising livestream, and join a global network of gamers rallying around a common purpose. The format will likely include live gameplay sessions, donation milestones, interactive challenges, and guest appearances from prominent streamers, all aimed at encouraging viewers to contribute.
Beyond the immediate fundraising goal, Save Point aims to educate the gaming audience about the broader work of Save the Children. By integrating informative segments about ongoing projects—such as emergency food distributions, vaccination drives, and education programmes—into the livestreams, the charity hopes to turn casual viewers into informed advocates. In addition to monetary contributions, the event will generate valuable data on how digital audiences respond to cause‑related content.
This insight can inform future collaborations between non‑profits and the gaming industry, potentially leading to more sophisticated integrations like in‑game charity items, virtual concerts, or exclusive downloadable content whose proceeds go to humanitarian efforts. Baxter concluded with an optimistic outlook: "If we walk away from Save Point with a new crew of supporters who feel inspired to game for us again, we’ll have achieved something far beyond a single fundraising tally.
We’ll have laid the groundwork for a lasting partnership between the charitable sector and the vibrant world of gaming, proving that entertainment and empathy can coexist and amplify each other."