Save the Children Unveils Its Inaugural Gaming and Streaming Charity Event Named Save Point

This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The campaign, which will run over two days in early December, is designed to tap into the enthusiasm of gamers and content creators, offering a new avenue for supporters to contribute to the organization’s mission.

Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach people who might not be able to take part in traditional challenges like marathons or long‑distance walks,” she explained.

“A gaming‑centric fundraiser is far more inclusive, allowing anyone with a console, PC, or even a mobile device to join in and make a difference.” Baxter emphasized that the event serves a dual purpose: it creates partnership opportunities with established streamers while also inviting individual gamers to become ambassadors for the cause. “Not everyone can run a marathon, but almost anyone can press a button,” she said. “Save Point gives us a platform to showcase how a different kind of supporter can have a meaningful impact.” To anchor the initiative, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier in the year. The collaboration is intended to demonstrate the potential of influencer‑driven fundraising and to inspire other creators to follow suit.

Baxter added that the organization hopes the partnership will be the first of many, stating, “Our goal is to keep building relationships with gamers and streamers long after the event ends. If we can turn a single stream into a lasting community of supporters, we’ll have achieved something truly special.” The charity’s vision extends beyond the immediate financial boost. “It would be amazing to reach a broader audience within the gaming world, sharing information about the work we do and why it matters,” Baxter noted. “I’ll consider the event a huge success if we walk away with a new crew of supporters who want to game for us again because of the experience they had.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning opportunities inherent in the format.

“We’re gathering feedback in real time, which will be invaluable for shaping larger, more ambitious gaming events in the future,” she said. “Each insight helps us refine the experience and make it even more engaging for participants and donors alike.” Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support.

She explained, "There’s a shared understanding among game‑lovers that we’re a community that cherishes stories, imagination, and the escape into new worlds that play provides. By channeling that passion into real‑world change, we’re proving just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign aims to shift public attention from the typical holiday gift‑giving narrative to the stark reality that millions of children will be awaiting essential deliveries this Christmas—items such as nutritious food, life‑saving medicines, warm clothing, and safe shelter, rather than toys or confectionery. Baxter underscored this point, saying, "Anything you can imagine being delivered to your door with a tap of a screen is possible.

But for countless children this season, it isn’t toys they’re hoping for—it’s the supplies that will save lives and protect their childhoods." The message seeks to reframe the holiday spirit, encouraging donors to think of their contributions as vital deliveries rather than discretionary gifts. The Save Point event is scheduled for December 5‑6, 2026.

Participants can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximize donation totals. The charity hopes that by providing a clear, user‑friendly framework, even newcomers to streaming can feel confident in hosting their own charity broadcasts. In addition to live streams, Save Point will feature interactive challenges, in‑game milestones, and community leaderboards to foster a sense of friendly competition.

Viewers will have the opportunity to donate directly through integrated platforms, and special incentives—such as exclusive in‑game items or shout‑outs from TheKapFantastic—will be offered to top contributors. Overall, Save Point represents a strategic effort by Save the Children to harness the growing influence of digital entertainment for social good. By aligning the charity’s humanitarian objectives with the passions of gamers worldwide, the organization aims to create a sustainable model of fundraising that can be replicated and expanded in the years to come. The hope is that this inaugural event will not only raise vital funds for children in need but also lay the groundwork for a vibrant, ongoing partnership between the nonprofit sector and the dynamic world of gaming.