This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project’s origins. "Save Point was born out of a wider desire to engage more with the gaming community," Baxter explained.
"It gives us a platform to interact with gamers and streamers, both as partners and as individual supporters. Not everyone can take part in a marathon or a physical challenge, so an event like this is far more accessible and showcases the diverse ways people can contribute." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year raised more than £5,000 for Save the Children through his own channels. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers in the gaming space.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider the event a huge success if we walk away with a new crew of supporters who want to game for us again because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential built into the event.
"There are a lot of learning opportunities here. The feedback we receive will be invaluable and will help us shape bigger and better gaming events year after year," she noted.
Baxter also praised gamers and streamers as the "unsung heroes of fundraising," observing that the gaming world is "setting a new, innovative standard" for charitable support. She described the community as one united by a love of stories, imagination, and the escape that interactive entertainment offers. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added.
Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter remarked. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, after which they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources to maximize donations. The format of Save Point will combine live gameplay, interactive challenges, and real‑time donation trackers, allowing viewers to see the immediate impact of their contributions.
Streamers will be encouraged to incorporate storytelling elements that highlight specific Save the Children projects, such as emergency food distributions, health clinics, and education programs in conflict‑affected regions. In addition to the primary livestream, the charity plans to host a series of auxiliary events, including panel discussions with game developers, Q&A sessions with field workers, and behind‑the‑scenes looks at how donated funds are allocated. These supplementary components aim to educate the gaming audience about the tangible outcomes of their generosity, reinforcing the message that digital entertainment can translate into concrete humanitarian aid. Baxter believes that the synergy between gaming culture and charitable giving has untapped potential.
"Gamers are used to achieving goals, leveling up, and unlocking rewards. When we frame fundraising as a mission or a quest, it resonates deeply with that mindset.
It transforms giving from a passive act into an active, rewarding experience," she said. The partnership with TheKapFantastic is expected to draw his sizable follower base, many of whom are young adults and teenagers—demographics that traditionally represent a gap in charitable outreach. By leveraging the influencer’s authentic voice and community trust, Save the Children hopes to inspire a new generation of donors who view philanthropy as an integral part of their online identity. Looking ahead, the organization plans to evaluate the success of Save Point through metrics such as total funds raised, number of new donors acquired, and the level of engagement across social platforms.
Insights gathered will inform future iterations of gaming‑centric campaigns, potentially expanding to include e‑sports tournaments, collaborative in‑game events, and partnerships with major game studios. In summary, Save Point represents a strategic pivot for Save the Children, embracing the digital age and the power of interactive media to mobilize support for vulnerable children worldwide. By aligning the excitement of gaming with the urgency of humanitarian aid, the charity aims to create a lasting model for how entertainment and empathy can intersect to deliver life‑changing resources to those who need them most.
To join the movement, interested individuals can register their interest via the official Save Point page, where they will receive step‑by‑step instructions on launching a fundraising stream, promotional assets, and best practices for engaging their audience while championing the cause.