This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, titled Save Point. The initiative is designed to merge the excitement of video games with the generosity of online audiences, creating a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted a platform that would let us interact with gamers and streamers in a way that felt natural and engaging," Baxter said.
"Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. By offering a gaming‑centric event, we open the door for a whole new segment of donors who might not otherwise get involved." The event will feature a partnership with popular online creator and streamer TheKapFantastic, who has previously helped Save the Children raise more than £5,000 earlier in the year.
Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with influencers in the gaming space. "Our hope is that, after Save Point, we’ll have a growing network of gamers and streamers who understand our work and want to keep supporting us through future campaigns," she explained. According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the depth of new connections forged.
"If we walk away with a fresh crew of enthusiastic supporters who are eager to host their own gaming fundraisers, that will be a massive win," she noted. "The feedback we gather will be invaluable for refining our approach and scaling up the size and impact of future gaming events." Baxter also highlighted the role of gamers and streamers as what she calls "the unsung heroes of fundraising." She believes the gaming industry is pioneering a new, innovative standard for charitable support. "Gamers are storytellers at heart. They love immersive worlds, creativity, and community.
When we channel that passion toward real‑world change, we demonstrate just how powerful that collective energy can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public focus from traditional holiday gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter. Baxter pointed out the stark contrast between the convenience of modern e‑commerce and the harsh reality faced by millions of children during the festive season. "Anyone can order a package with a few clicks, but for many children this Christmas, the items they’re waiting for are life‑saving deliveries, not toys," she remarked. The event is scheduled for December 5‑6, 2026.
Participants can sign up to receive guidance on setting up their own fundraising livestreams, allowing them to broadcast gameplay, interact with viewers, and encourage donations in real time. By leveraging platforms such as Twitch, YouTube Gaming, and Discord, Save Point aims to create a vibrant, interactive experience where every chat message, donation badge, and in‑game achievement contributes to the overall goal.
Beyond the immediate fundraising objectives, Save Point is intended to serve as a learning laboratory for the charity. "This is our first foray into a gaming‑centric fundraiser, so the insights we gain—whether about audience engagement, donation mechanics, or technical logistics—will shape how we design larger, more ambitious events in the years to come," Baxter said. She anticipates that the data collected on viewer behavior, peak donation times, and preferred game genres will inform future collaborations with developers and publishers, potentially leading to co‑branded in‑game items or exclusive content that further drives charitable contributions. The partnership with TheKapFantastic also underscores the potential for individual creators to make a substantial impact.
Having already demonstrated the ability to mobilize a dedicated fan base for a previous campaign, TheKapFantastic will bring his own style of entertainment, humor, and community interaction to Save Point. This personal touch is expected to resonate with viewers, turning casual gamers into committed donors.
In addition to livestreams, Save Point will feature a series of challenges and milestones—such as speed‑run attempts, multiplayer tournaments, and charity‑only game modes—that encourage participants to push their limits while raising funds. Sponsors and corporate partners may contribute matching funds, prize pools, or exclusive digital rewards, adding another layer of incentive for both players and spectators. Ultimately, Save Point seeks to illustrate that the gaming community is more than just a source of entertainment; it is a powerful collective capable of driving meaningful, tangible change. By aligning the joy of play with the urgency of humanitarian aid, Save Children hopes to inspire a new generation of donors who view gaming not only as a pastime but as a platform for social impact.
Interested individuals can register their interest through the official Save Point portal, where they will receive step‑by‑step instructions on how to set up a fundraising stream, promotional assets, and tips for maximizing audience engagement. Through this innovative approach, Save the Children aims to turn the festive season into a period of generosity that reaches beyond gifts and into the lives of children who need essential support the most. The organization invites gamers, streamers, and their audiences to join the cause, proving that a shared love for games can translate into real‑world compassion and lasting change.