Google AdMob Partners with Pangle to Enhance Ad Monetization

App publishers using Google AdMob can now tap into Pangle's unique ad demand from TikTok for Business, thanks to a new partnership between the two companies. As a result, mobile app developers and publishers can increase their earnings with exclusive ad inventory from TikTok for Business advertisers. This collaboration marks Pangle's latest mediation partnership, adding to its existing roster of partners including MAX, ironSource, and Appodeal. Following a successful beta phase, the integrated product is now available to all app publishers, enabling them to display a range of non-intrusive ad formats such as banner ads, interstitial ads, and rewarded video ads. The partnership is set to benefit mobile publishers and developers worldwide, particularly in emerging markets where Pangle has demonstrated strong monetization performance. "By partnering with Google AdMob, we're giving mobile app publishers access to a trusted ad network with exclusive ad demand from TikTok for Business, helping them maximize revenue streams," said Leon Zhong, Head of Business Development at Pangle. A select group of mobile app publishers have already seen positive results from the partnership, with Adaric Music reporting high fill rates and eCPM through Pangle's bidding integration with Google AdMob. To integrate the Pangle SDK, app developers and publishers can log into their Google AdMob accounts and follow the setup instructions, with dedicated links available for Android, iOS, and Unity.