This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The new event blends interactive gameplay with live streaming, creating a novel avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” Baxter explained.
“Many people can’t run a marathon or climb a mountain, but everyone can pick up a controller or start a livestream. Save Point makes the fundraising experience more inclusive and showcases how a different kind of supporter can make a real impact.” To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and their audiences beyond the two‑day event. "If we can reach even more members of this community with information about what we do and why it matters, that would be a massive win," she said.
"I’ll consider the event a success if we walk away with a fresh crew of supporters who are eager to game for us again, based on the experience they have this time." Baxter also highlighted the learning curve associated with launching a first‑time fundraiser of this nature. "There are countless learning opportunities built into this event. Because it’s our inaugural gaming fundraiser, the feedback we collect will be priceless and will help us design even larger, more ambitious gaming‑based campaigns in the years to come," she added. In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support.
"Gamers share a love for stories, imagination, and escaping into new worlds through play. When we channel that passion into tangible, real‑world change, we demonstrate just how powerful and impactful the gaming community can be," Baxter remarked. Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to draw attention to the fact that, for millions of children worldwide, the most critical gifts this Christmas will not be toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter pointed out the stark contrast between the convenience of modern e‑commerce and the urgent needs of vulnerable children: "Anything you can order online can be delivered to your door with a tap, but for countless kids this season, the deliveries they’re waiting for are life‑saving essentials, not presents." The Save Point event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will also receive guidance on setting up their own fundraising livestreams.
Once registered, supporters can choose to stream their gameplay, engage their followers, and encourage donations that will be funneled directly to Save the Children’s emergency relief efforts. By merging the excitement of gaming with the generosity of live streaming, Save Point aims to create a vibrant, interactive fundraising experience that resonates with a younger, digitally‑savvy audience. The charity hopes that the event will not only raise significant funds but also spark lasting relationships with the gaming community, turning casual players into long‑term advocates for children’s rights and wellbeing.
In addition to the primary fundraising goal, Save Point will feature special in‑game challenges, exclusive digital badges for donors, and surprise guest appearances from well‑known gaming personalities. These elements are designed to keep viewers engaged, reward participation, and amplify the overall impact of the campaign. Ultimately, the initiative underscores a broader shift in how charities are approaching donor engagement.
By tapping into the immersive world of video games and the reach of livestream platforms, Save the Children is pioneering a model that other nonprofit organizations may soon emulate. As Baxter concluded, "When we combine the power of play with the urgency of our mission, we create a force that can deliver real, lasting change for children who need it most." For those interested in joining the cause, registration details and further information on how to set up a fundraising stream are available through the Save Point sign‑up page.
The charity encourages anyone with a passion for gaming to get involved, emphasizing that every stream, every donation, and every share brings us one step closer to delivering the essential supplies that will protect and nurture children’s futures this holiday season.