This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative, which merges video‑game play with live‑streamed charity drives, is designed to tap into the enthusiasm of the gaming community while raising vital funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "We wanted a platform that would let us interact with the gaming world not just through corporate partnerships but also by inviting individual supporters to take part," Baxter explained.
"Not everyone can complete a marathon or climb a mountain, so an event centered around gaming is far more inclusive and demonstrates the diverse ways people can contribute to our cause." To give the event a recognizable face, Save the Children has teamed up with popular online creator and streamer TheKapFantastic. The influencer, who previously generated more than £5,000 for the charity earlier in the year, will host live sessions, challenges, and interactive segments throughout the two‑day fundraiser. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences. "Our goal is to reach a wider slice of the gaming community with clear information about what we do and why it matters," she said.
"If, after the event, we have a fresh cohort of supporters who are eager to game on our behalf again, that would be a massive win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team is also treating the event as a learning laboratory. "The feedback we gather will be priceless," Baxter noted. "It will help us refine and expand future gaming events, making them bigger, better, and more impactful year after year." Baxter praised gamers and streamers as "the unsung heroes of fundraising," observing that the gaming arena is setting a "new, innovative standard" for charitable support. She highlighted the shared values that unite gamers: a love of narrative, imagination, and the escapism that comes from immersive play.
"When we channel that passion into tangible, real‑world change, we showcase just how powerful the gaming community can be," she added. Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer deliveries and the life‑saving provisions needed by vulnerable children. "Anything you can imagine can be shipped straight to a doorstep with a few taps on a screen," she remarked.
"But for millions of youngsters this season, it isn’t toys or sweets they’re hoping for—it’s the deliveries that will protect their health, their safety, and their future." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up via a dedicated registration link, which will also provide guidance on setting up a personal fundraising livestream. Once registered, gamers can choose to host their own streams, organize multiplayer challenges, or simply play and encourage viewers to donate through integrated charity widgets. During the two‑day window, a variety of activities are planned: competitive tournaments featuring popular titles, speed‑run marathons, creative building contests, and collaborative charity raids.
Each segment will feature real‑time donation tallies, allowing viewers to see the immediate impact of their contributions. TheKapFantastic will act as the event’s anchor, offering commentary, interviewing fellow creators, and highlighting stories of children whose lives are being transformed by the funds raised. Beyond the live events, Save the Children intends to produce a series of post‑event highlights, including recap videos, donor thank‑you messages, and impact reports that illustrate how the money raised translates into concrete aid on the ground. This transparency is meant to reinforce trust and encourage ongoing involvement from the gaming community.
In addition to the primary fundraising goal, Save Point seeks to foster a sense of belonging among gamers who want to make a difference. By creating a space where play and philanthropy intersect, the charity hopes to inspire a new generation of socially conscious players who view their hobby as a vehicle for positive change. Overall, Save Point represents a bold experiment in merging entertainment with empathy. If successful, it could pave the way for more charities to explore similar collaborations, positioning the gaming sector as a powerful ally in the fight to improve the lives of children worldwide.
To join the cause, interested individuals should register their interest through the provided link, where they will receive detailed instructions on launching a fundraising stream, tips for engaging audiences, and resources to maximize their impact during the event.