Loaded Unveils New Consultancy and Production Venture, Open World

Loaded, a prominent talent management and marketing firm, has announced the launch of a new studio, Open World, which will comprise a gaming consultancy business, Open World Solutions, aimed at guiding marketers unfamiliar with the gaming industry. According to a report by Business Insider, this expansion will cater to the needs of non-endemic brands seeking to understand their place within the gaming landscape. "Many brands outside of the gaming industry struggle to find their footing due to a lack of insight into the gaming world," stated Niles Heron, Loaded's chief communications and culture officer. "Often, brands have requirements that go beyond talent acquisition." The new studio will also operate as a production company, Open World Studios, focusing on the creation of shows and documentary series. Furthermore, Loaded has announced the key leadership appointments for both divisions of Open World. Nadia Tseng has been appointed as vice president of strategic partnerships to lead Open World Solutions. Meanwhile, Cesar Martinez, formerly of media companies Remezcla and Mitú, will serve as president of Open World Studios. Jeremy Azevedo, who previously worked with the esports organization 100 Thieves, will join Martinez as vice president of branded content and development.