Meta has announced a pair of AI‑powered development platforms that let anyone craft both 2D and 3D games simply by describing their ideas in text, and they work on smartphones as well as web browsers. The reveal came at the company’s Meta Connect conference, where the two services—named Horizon Create and Horizon Studio—were presented as extensions of the Meta Horizon Engine’s "agentic creation" technology.
Horizon Create is optimized for mobile devices, offering a touch‑friendly interface that runs on iOS and Android, while Horizon Studio targets desktop browsers, providing a richer editor experience without requiring any software download. Although the front‑ends differ, both tools share a unified backend infrastructure.
This common core means that assets, gameplay systems, and even the entire iteration history can be moved seamlessly between the mobile and web environments, allowing creators to start a project on a phone and later continue polishing it in a browser. Meta emphasized that traditional game development often involves months of work, costly hardware, and specialized programming or art skills. By contrast, Horizon Create and Horizon Studio aim to lower those barriers. Users simply type a natural‑language prompt describing the type of game they envision—such as "a side‑scrolling platformer set on a floating island with neon graphics"—and the Meta Horizon Engine interprets the description, generates the necessary 3D models, textures, physics, and basic gameplay logic, and assembles a playable prototype.
Once satisfied, creators can publish the game directly to Meta’s social platforms, including Facebook and Instagram, where the titles are automatically distributed to the appropriate audience. The rollout is currently in a testing phase. According to MobileGamer.biz, a select group of developers has been granted early access to the tools, along with financial backing from the Meta Horizon Creator Fund. This funding is intended to encourage experimentation and to help creators cover any ancillary costs while they explore the new workflow.
Meta plans to expand access gradually, and it has promised to release further information about in‑game monetisation options, such as ad integration and microtransactions, in the near future. Meta’s announcement arrives amid a broader industry trend toward AI‑assisted content creation.
Earlier this year, Roblox introduced an "agentic AI" feature inside Roblox Studio that can transform textual prompts into detailed game design documents, which the platform then uses to automatically build and test game elements. Meta’s approach builds on that momentum, but it distinguishes itself by offering cross‑platform publishing and a tighter integration with Meta’s own ecosystem.
In addition to the game‑making tools, Meta unveiled its next‑generation VR Glasses at the same event. These lightweight headsets are marketed as being five times lighter than the current Meta Quest 3, thanks to a stripped‑down design that eliminates traditional straps and bulky hardware.
The glasses feature a 5K infinite‑display built on micro‑OLED panels, delivering crisp visuals and a wide field of view. A key selling point is the immediate support for Unity 6.6 via the OpenXR standard. Developers can port existing Quest projects to the new glasses with minimal effort, leveraging familiar Unity tools such as the XR Interaction Toolkit (XRI), XR Hands, and the XRI Simulator. This compatibility is expected to accelerate content creation for the device, as many studios already have pipelines built around Unity.
Meta cited a growing list of partners already working on titles for the VR Glasses, including Animal Repair Shop, Schell Games, Amata K.K., Nerd Ninjas, Within, Soul Assembly, Marvelous Inc., and Grounding Inc. These studios are exploring a variety of experiences, from immersive storytelling adventures to interactive educational simulations, taking advantage of the glasses’ high‑resolution display and lightweight form factor. The VR Glasses are slated for a spring 2027 launch with a retail price of $1,299.99. Meta expects the device to appeal to both hardcore VR enthusiasts seeking premium visual fidelity and casual users who appreciate the reduced weight and ease of wear.
By coupling the new hardware with AI‑driven development tools and robust Unity integration, Meta is positioning itself to foster a vibrant ecosystem of user‑generated and professional content across both mobile, web, and immersive realities. Overall, Meta’s dual announcement signals a strategic push to democratize game creation and to broaden the appeal of its VR hardware. By removing technical hurdles, providing financial incentives, and ensuring seamless cross‑platform distribution, the company hopes to attract a new wave of creators who can quickly bring imaginative ideas to life and share them with a global audience.