Keywords Studios Merges Several Marketing Units to Form Global Creative Agency FreeAnimal
Keywords Studios has introduced a new entity called FreeAnimal, which brings together seven of its previously separate creative agencies under one umbrella. This strategic move is designed to give developers, publishers, and brands a single, streamlined point of contact for all their creative needs.
The newly assembled group consists of the creative agencies Ichi, KWM, Fire Without Smoke, and Gn…
Sept. 9, 2026, 3 p.m.