Keywords Studios Merges Multiple Marketing Entities into Global Creative Firm FreeAnimal
Keywords Studios has announced the creation of FreeAnimal, a unified organization that brings together seven of its previously independent creative agencies to act as a single, streamlined partner for video game developers, publishers, and brand owners. The new entity aggregates the capabilities of Ichi, KWM, Fire Without Smoke, and Gnet—four agencies focused on creative strategy, branding, and v…
Sept. 9, 2026, 3 p.m.