Bain & Co: Study Finds Only One in Five Gamers Pursue New Titles
Global revenue from video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect this tempo to persist for the next four‑year horizon. Yet, despite this healthy market expansion, player behaviour remains surprisingly conservative: about two‑thirds of gamers stick with familiar franchises or sequels, and merely one in f…
Aug. 18, 2026, 1 p.m.